Daniel Ahlqvist

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6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to …

Customers

Best Practices for Horizontal Lists in Mobile – UX Collective

Many Android and iOS apps have horizontal scrolling lists. Maybe it’s also combined inside a vertical list. But is it necessary? Even assuming it is, …

Visual Design

Gestalt Theory for Efficient UX: Principle of Similarity.

Many designers can boast of having creative intuition and a sharp eye: they add as much passion and feeling into the layout of the future website or …

UI Design

How to Bridge Marketing and Sales in Your Buyer’s Journey

Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an …

Marketing

10 Steps to Creating an Engaging Digital Experience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website …

UX Design

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is …

AdWords

A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Traditional retailers are feeling the heat. Even as competition intensifies, shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers, “Is anyone <i>not</i> seeing large traffic declines?”<p>Online retail, on the other hand, is thriving. Retail sales …

eCommerce

How To Figure Out Precisely How Much To Spend On Online Marketing In 2017

“Put together an online marketing budget.” It seems like a simple enough task, but when you get right down to it, planning a marketing budget is definitely easier said than done.<p>If you’re like a lot of people, when you finally get around to working on your marketing budget, you might fumble through …

Marketing

What's So Sensational About Your Customer Experience?

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of …

Customer Experience

Matterport secures new investors for its virtual reality 3D mapping tech

It’s 2016 and the physical world is slowly being uploaded to the cloud. Matterport, a company creating tools to allow 3D spaces to be scanned into virtual reality, is grabbing some more cash and some more strategic partners as it seeks to continue expanding its laser mapping technology.<p>Matterport …

Augmented Reality
UX Design

How to Reinvent the Customer Experience to Increase Customer Lifetime Value

Customer retention matters.Research continues to reveal that it’s better to retain a customer rather than acquire a new one.Nonetheless, the 2015 …

Customer Experience

10 Inspiring Landing Page Designs That Redefine the Mores of Creativity

Conversion is the single highest leverage point for any business. But did you know that 96% visitors to your landing pages aren’t really ready to …

5 Advanced Conversion Rate Optimization Tips For 2016

You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working.<p>The only problem is that nothing else seems to be …

3 awesomely easy steps to doubling your conversion rates

You cash-out your hard-earned money in perfecting your website, getting the word out, and bringing in as many footfalls on your landing page as possible.<p>Positive signs begin to surface, with increasing number of coveted clicks landing on the “Sign me up!” button.<p>And that’s where the next catch is …

Search Marketer's Toolkit for Google Tag Manager and Google Analytics

My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.

Analytics

7 SEO Trends Every Small Business Needs To Know

Staying on top of emerging SEO trends is critical if you want to achieve and maintain high search rankings. While the fundamentals of SEO tend to remain relatively consistent, it’s important to be aware of any factors that can give you a competitive edge.<p>This post will look at 7 SEO trends that all …

SEO

Are You Making These 8 AdWords E-Commerce Mistakes?

AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste …

AdWords

2 Startups Claim to Fix Retailers’ Online Shopping Cart Woes

With more traffic moving to retailers' mobile sites, marketers are finding new ways to incentivize people to actually checkout online.<p>Today Gatsby, a …

eCommerce

The 5 Most Misunderstood and Misused Marketing Metrics

Here's how to avoid all the confusion when it comes to market share, net promoter score, the value of a "like," customer lifetime value, and ROI.<p>How much does a "like" on Facebook really matter? And how important, really, is increasing your company's market share?<p>Answers to these questions are …

Marketing

How leaders can make big organizations more innovative

Most old and large institutions are built around driving efficiency and focus around existing core competencies. Taking risks and trying new …

Why Shopping Cart Abandonment Happens and How You Can Prevent It

You’re missing out on sales every single day. I don’t need to take a look at your website or business to know this. It’s a problem that every online …

eCommerce

Google had over 75 million takedown requests last month

Last month, Google processed over 75 million search takedown requests under the Digital Millennium Copyright Act (DMCA), or over 100,000 links per hour. That's more than double the number of links it processed during the same period last year, and over 300 times more requests than in 2012. So why …

7 Ways to Re-Engage Contacts through Email Marketing

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply …

AdRoll launches SendRoll, an email retargeting product with huge potential

AdRoll, the retargeting and advertising company, is announcing a new product today called SendRoll, which will extend the power of retargeting to email marketing. Email is consistently the most lucrative channel for digital marketers, in part because of its inherent user identification and …

IBM’s Watson Can Figure Out A Lot About You–Just By Looking At Your Social Media

IBM’s Watson team–and anyone using their API– can infer dozens of traits about your personality just from your social media posts.<p>IBM’s Watson computer has branched out into social media consulting.<p>IBM recently worked with NPR tech reporter Aarti Shahani to analyze Shahani’s personality based on …

Personality

A Complete Guide To 2016 Content Marketing Trends - #infographic

“When planning for 2016, where should marketers even start?<p>As the ever-changing world of tech drives consumers action in 2015 trends, 2016 is shaping …

Bentley's emotion-reading app tells unfeeling billionaires which car to buy

Sometimes, when you are so very, very rich, it's difficult to have normal human emotions like wanting to buy a $250,000 car. Thankfully, Bentley has come up with a solution for dead-inside one percenters: an iOS-only facial recognition app that reads customers' emotions to work out which Bentley …

Bentley Bentayga

IBM lures startups with Silicon Valley hub for Watson supercomputer

SAN FRANCISCO — IBM's Watson supercomputer is coming to San Francisco to do more business with Silicon Valley startups.<p>The company will be opening a …