Dan Cappello

13 Flips | 2 Magazines | 10 Following | @Dan_Cappello | Keep up with Dan Cappello on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dan Cappello”

Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept

In Part 1 we focused on how to enable effective briefing and why it influences every aspect of your campaign, and we explored the value it adds to …

The Content Marketing Forecast: 10 Predictions for 2014

2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in …

Digital Marketing Trends for Banks and Credit Unions

Leaders in the financial industry identify the critical online, digital, mobile and social media trends that are redefining marketers’ strategies and …

Publishers, Stop Crying Over Spilled Ink

I’m waiting for all the headlines about what a great time it is to be in the media business. After all, in a single minute, viewers on YouTube watch 100 hours of video — a 233% increase since last year. The number of devices people use to “consume content” — the anodyne catchall term we use to …

50 Attributes of a Great Copywriter - Jeffbullas's Blog

Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to <i>become</i> a great copywriter. What are the attributes of …

The Secret to Getting Anyone to Do Anything for You Is ...

<b>Click here to watch the TEDTalk that inspired this post.</b><p>The way you get people to do what you want, the way you get people to buy your product or use your service, the way you get people to follow your lead - it is all the same. You let these people know what is in it for them.<p>In Simon Sinek's …

How marketers can overcome content marketing ‘blindness’

en_GB<p>article<p>”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing …

Marketing

Snapchat's Evan Spiegel: 'Deleting should be the default'

Evan Spiegel’s app Snapchat is setting a new standard for the internet, he tells Matt Warman<p>Evan Spiegel is 23. He lives at home with his dad. And he’s worth at least $3billion.<p>This is not thanks to inheriting a fortune or winning a lottery: the app he built is now on one in four smartphones in the …

Social Media

CMOs, Embrace The Chaos Going On In The Ad Industry Because It's Here To Stay

2013 has been a difficult year for digital advertising. 2012 was too. Come to think of it, since the advent of “social,” our jobs have become significantly more complex – and here we thought, give consumers an outlet for sharing their experiences about brands and they will shout it from the …

How Consumers Are Changing The Face Of Your Brand

In light of the upcoming Twitter IPO, it’s important to look back on the company’s immense impact on the news industry. The introduction and proliferation of Twitter, and the subsequent effects, cannot be overstated. In May 2011, GigaOm founder, Om Malik, published an article entitled “The …