Dan Seavers

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Trending hashtags - The best hacks for more engagement

Hashtags are an amazing shortcut to engaging your brand’s audience. But how do you find trending hashtags? And more importantly, the hashtags your …

Social Media

How Boolean search operators make searching a piece of cake

To get the most from your queries, and ensure you’re not missing search results, boost them with my favorite Boolean search operators. Yes. I do have …

Cake

They shoot. They score. Measuring the impact of World Cup sponsorships

The World Cup is the biggest football tournament in the world. And with it, the biggest sponsorships. In this report, we look at how brands like …

Investing

3 essential tips for earnings call success

Earnings calls are an essential part of running a public company. While investors and analysts love them, they can have huge repercussions for your …

Boom or bust - How top brands are using the power of brand purpose

How top brands are using the power of brand purpose<p>By Dan on May 15, 2018<p>By bringing your brand purpose to life, you can engage consumers, improve …

5 Reasons Why Your Mother is Your Best Influencer

Free-Photos / PixabayShe washed you. She fed you. She dressed you.Now, it’s time to get your mom to promote your business.That’s right. You might be …

Perfect pitch - put your PR or advertising pitch in the spotlight

Imagine. You’ve spent months trying to arrange a meeting with your dream client. Now, after all that hard work, you have one hour to give that …

360° media monitoring - how to capture your coverage

Today, consumers are obtaining their information from so many sources that you can’t put your trust in just one. With media monitoring, you can …

What is scarcity marketing?

Have you heard of the 11k Club? It was an exclusive club with the aim of making a social difference. But it actually started as a scarcity marketing …

Emoji analysis - 5 ways to crack the consumer code

There’s the good 😀, the mad 😡, and the downright crazy 😵. We use them when we're happy, when we're angry, when we're talking about products and …

6 essential PR trends to watch in 2018 - the experts' view

PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact …

Mainstream Media

How to prove the value of your PR strategy to your CEO

You know how important your PR strategy is to your brand, but how do you justify it to your CEO, the second most important person in your business? …

Public Relations

How to get more social media engagement from kick-ass content

Social media engagement is a hot topic in social media right now. When Facebook announced changes to their algorithms to prioritize engaging content …

How to create marketing campaigns that impact

By Dan on February 20, 2018<p>Every campaign you create has to make an impact.<p>How do you maximize impact every time?<p>In our new <b>2018 Campaign Playbook</b>, we …

Comparing the social performance of 15 brands: Quick Search answers the Internet’s biggest questions

When it comes to comparing the social performance of brands, the question “What’s better?” reverberates through blogs, posts, and articles across the …

How to be a savvy social searcher: Find brand insights fast with Quick Search

Right now, there are billions of conversations happening online. You want to know exactly what’s being said about you and your brand. It’s time you …

How to use image recognition to monitor worldwide wine trends

New Year may be over, but we’ve one last toast before 2018 gets going. We’ve used our proprietary image recognition technology to analyze Instagram, …

It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018

What’s Your New Year’s Resolution?If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online …

Your guide to online reputation management

Google your brand. What did you find? Is it good or bad? Online reputation management (ORM) means you take control of online conversation. Ensuring …

Online Life

10 Super Social Media Marketing News Stories - Nov 17

Faster than a speeding trend. More powerful than a CTA. Able to leap your SEO in a single bound. Continuing our social media marketing news series, …

Social Media

Hate Mondays? These results say you don’t.

People hate Mondays. When you work with social media daily, you can’t help but notice how often it’s said.

Social Media

5 Ways to Improve Marketer and Influencer Relations

You know the old story. Marketer meets influencer, marketer likes influencer, influencer relationship starts, but then, something goes tragically …

Marketing

13 Social Media Marketing News Stories to Watch Out For - Oct 2017

They’re here. Keeping track of the changes on social media can be a nightmare, but don’t be afraid. Welcome to our new ongoing series of Social Media …

Social Media

What is influencer marketing? Your ultimate influencer marketing guide

<b>I hate being advertised to. I’ll ignore marketing messages. But an influencer, I’ll listen to, even trust. Naive? I don’t think so. Of course,</b> …

Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency, AVEs, or Ad Values. Whatever you call them, Tom Watson traced their origin back to the 1940s.