Dan Perry

15 Flips | 2 Magazines | @DanPerry4p7d | Keep up with Dan Perry on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dan Perry”

Want to better understand the Trump presidency? Give 'Moby-Dick' another read

I have spent many anguished hours pondering how it is that a man of such low character and dubious qualifications occupies the Oval Office. I've spent even longer trying to understand his presidency. I've pored over polls and research papers, absorbed an ocean of think pieces. None has solved the …

Literature

If Facebook isn't spying on us, why did I get ads for obscure things I had just chatted about?

A Facebook user has been left spooked after two obscure products she had been chatting about then randomly appeared as targeted ads on her …

Social Media

The world’s longest recreational trail gives you 15,000 miles to find yourself

For almost two years now, Dianne Whelan has been on a mission. In July 2015, the 51-year-old filmmaker set off from Newfoundland to hike, bike, canoe, snowshoe, and ski Canada’s Great Trail, a 24,000-kilometer (14,900-mile) casting call for the world’s most intrepid voyagers. If she succeeds, …

Canada

AI Helps Marketers In Two Ways

I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing …

Media buyers’ biggest issue with private marketplaces

Brands and agencies are investing more in private marketplaces for better inventory. But in practice, it is hard to run a private marketplace deal …

Denny’s CMO Explains the Strategy Behind One of the Most Popular Brand Tweets of All Time

Denny’s is no stranger to the Twitter spotlight, but in all the brand’s years of slinging slang and making memes, it’s never had a moment like this …

Allstate dropped ads from Breitbart only to have them pop up on other extremist sites

First they popped up on Breitbart; now here comes Milo. While brands are busy “blocking” Breitbart News from their media rotations — under pressure …

Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic

Ad fraud, fake news, brand safety, and transparency issues are major concerns for programmatic media buyers on the open exchange. Research findings …

NYT Builds Programmatic Direct Sales Team

Publishers, like marketers, have created in-house programmatic sales teams and trading desks. Over the last six months, The New York Times Co. has …

Bad news for online advertisers – you’ve been ’ad | John Naughton

Precision marketing through digital and social media aims to open our hearts and wallets. If only<p>There is, alas, no such thing as a free lunch. The trouble with digital technology, though, is that for a long time it encouraged us to believe that this law of nature had been suspended. Take email as …

Advertising Industry

Should Digital Media Sellers Adopt A Single Global Viewability Standard?

While the big news last week was Snap’s IPO, the real news is the mounting pressure on social media platforms and publishers to assure marketers that …

Concerned About Where Your Ads Are Appearing? Look to Social, Not Display

The online advertising landscape is in a transparency crisis, and it’s about time we shine a spotlight on the “quality issues” plaguing so much of …

How WPP’s Exchange Lab trains programmatic buyers

Programmatic advertising is never sexy, but being nestled between glass-paneled business buildings and weathered Romanesque dwellings in London’s …