Dan Bowsher

137 Flips | 4 Magazines | 5 Likes | 1 Following | 16 Followers | @DanBowsher | Social media comms at Vodafone UK, occasional runner, parent and documentary addict

'Social media marketing' is completely useless – but it could be a lot better

It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to …

Four ways brands can ensure they delight their customers on social media

<b>On February 16th ClickZ and Lithium presented the webinar Delighting Customers with Social Media Marketing and Customer Care: Trends and Best</b> …

Data To Insight: The Evolution Of The Social Command Center

Social Command Center 1.0<p>For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at …

Public Relations

There Will Be No Newspapers by 2020

Print media circulation figures have been in decline for many years. Since the turn of the century, readership of the national print media has gone …

WhatsApp Changes Everything With Its New 'Status' Feature

WhatsApp is making a radical update to its app, turning it for the first time into a platform for passively consuming content, similar to the way people scroll through their Facebook or Instagram newsfeeds – and it’s a move that could finally usher in a money-making system like …

Instagram Hacks: 57 Tricks and Features You Probably Didn’t Know About

May 29, 2018<p>Share<p>Master these Instagram hacks and start posting like a pro.<p><b>Table of contents</b><p><b>Bonus:</b> Download a free checklist that reveals the exact …

On Ambiverts: Why Distinguishing Between Extroverts and Introverts is Inadequate

I’ve always hated the distinction between introverts and extroverts because I never could identify with either side. The accepted school of thought …

The painful truth about a fair crack of the whip | David Mitchell

Faiz Siddiqui believes his university teaching at Oxford was ‘appallingly bad’. But does that mean that he was treated unfairly?<p>If I were going to sue my university for something I didn’t get while I was there, I don’t think I’d pick “a first in history”. That’s not what frustrated me or felt …

In 2017 Influencer Marketing Is About To Go Through The Roof

What's your influencer marketing strategy?<p>If you haven't heard, Instagram just announced they have hit the astonishing milestone of housing 600 million users. Combine that with their recent launch of Live video, and it's clear that the wildly successful "As Seen On TV" infomercial trend is taking …

Public Relations

Opinion: How clients can modernise PR

How clients can modernise PR<p><b>2nd December 2016</b><p>Much is spoken about the need for PR to modernise. For some, this means tackling long-standing …

‘Everything the brand stands for is epitomised in that film’ – Spredfast’s Leo Ryan on The Tale of Thomas Burberry and storytelling

Speaking ahead of The Drum’s upcoming webinar on brand storytelling in January, Leo Ryan, EMEA vice-president of customer solutions at Spredfast …

Developing your Social Media Crisis Radar, Part 1

An angry tweet directed at your brand. An unflattering photo of a broken product or promise on social media. Demanding DMs in your inbox. Ah, the …

Commentary: Why Consumer Tech Brands Need Emotional Storytelling | Brandwatch

Similar Articles Added Earlier<p>Emojis are a great way to insert a human element in branding messages, and brands such as General Electric and Zappos …

The Official RACE THE TRAIN! Event...

highterrainevents

An ultra running event based in the vast expanse of Kielder Water & Forest Park, Northumberland...from lakeshore to heather moorland, beautiful …

Hiking

Activating Strategy With Conversational Content

Creating Influential ConversationsWe all know <b>content has the power to engage consumers and activate their purchasing power</b>. But there is another, …

4 Things Brands Need To Know About Storytelling

Stories, when told well, are not mere containers for a brand message, but advocates of brand potential that has yet to be discovered. Related posts: …

Social media stars warned over undeclared paid-for ads

<b>Dozens of celebrities have been warned about endorsing products on social media without declaring they had been paid to do so, the government has said.</b><p>The Competition and Markets Authority (CMA) also warned the firms paying them and forced the intermediary, Social Chain, to undertake to stop.<p>But …

It’s Yammer time…

Do you have or are you thinking of introducing Yammer into your organisation? Do you know how to use it, how do other people use Yammer for internal …

Brandwatch & Conversocial: How to turn your social insights into proactive customer service

What Makes a Brand Socially Intelligent?

I’m going to ask you a question and I’d like for you to answer impulsively without thinking too much about it.<p>Ready?<p>Here’s the question: <b>is your brand</b> …

The 7 Most Important Qualities Of Social Brands

Ever since social media started gaining popularity, it’s been a fixation for the business world. Major corporate brands jumped on the idea of interacting with their customers directly in an online environment, and emerging entrepreneurs couldn’t wait to claim their profiles and hope for an …

How to Increase Community Engagement, with Richard Millington of FeverBee

Marketing

Why Brand Newsrooms are Essential in the Digital Age - Dan Mazei, Reebok at #Engage2016

The Future of Social Community is Omni-Social

The online community pendulum is swinging back.<p>It’s no longer enough to rely on social networks for community infrastructure. <b>Smart companies are now</b> …

Social Media

Internet Video Views Is A 100 Percent Bullshit Metric

We are, right now, in the midst of a digital media upheaval. What was previously conventional wisdom—that a media company with hopes of turning a …