Damini

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WestJet Christmas Miracle: Real-time Giving

WestJet

Dear writers of television shows with active fandoms

You are thrilled, I know, to look around and realize that people on the internet love your show so much that they’ve built community around it. You …

By: levett

Thanks Avinash,Signed up for it and testing it out now.I have 2 questions:1) Why are the conversion, amp and applause rates calculate with total …

Analytics

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :)<p>But a lot of progress in life comes from …

Audience measurement

<b>Audience measurement</b> measures how many people are in an audience, usually in relation to radio <b>listenership</b> and television <b>viewership</b>, but also in …

Target rating point

<b>Target rating point</b> for calculation purposes is a device attached to the TV set in a few thousand viewers' houses for judging purposes. These numbers …

Research | Archives

Most TiVo users are binge viewers and, on average, they binged 8 times from Aug through Oct '13, according to a survey by TRA , TiVo's research arm. …

How to use Google Analytics Social Reporting Tool (Part One)

A month or so ago Google introduced a new social media monitoring dashboard in its Analytics. The new suite’s features provide the most value when …

Comment on Multi-Channel Attribution: Definitions, Models and a Reality Check by Avinash Kaushik

<font color=blue><b>Antonio:</b></font> Here's something I did not realize enough, and hence did not stress, enough when I wrote this post... …

Marketing

YouTube Marketing And Analytics: A Primer For Magnificent Success

YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that.<p>YouTube Marketing and Analytics Framework for Success<p>According to …

Marketing
AdWords

Search engine marketing

<b>Search engine marketing</b> (<b>SEM</b>) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine …

Analytics