Daisy

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Video Content Creation is the Future of Influencer Marketing

We've all been there. We log into our Facebook and Instagram accounts planning to scroll through our feeds for just a few minutes, and then all of a …

5 Ways Influencer Marketing Trumps Traditional Advertising

Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and …

Influencer Marketing Gone Wrong—Avoiding the Most Common Mistakes

Are you responsible for managing campaigns to roll out a new product or service? Or are you one of the essential cogs in the HR machine with a job …

Public Relations

What Is Influencer Marketing? Definitions, Examples, and Resources

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great …

Marketing

Social Media Influencer Marketing for Beginners and Introverts

Shares 296<p>Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal …

Why Influencer Marketing is not a Hype

<i>By Anneke Schogt, Managing Director, Influencer Marketing Agency</i><p>Connecting with people is embedded into human nature. Today, the shifting media landscape with its rise of new technologies has amplified this custom by empowering the individual. Social media has allowed for real-time connections to …

Increase Brand Loyalty Through Earned Media Influencer Marketing

Despite seismic shifts in the landscape of advertising over the last century, the goal has remained unchanged since the beginnings of commerce: get …

Why Your Influencer Marketing Sucks (But Doesn't Have To)

You've all heard the stories...<p>"We were promised A-listers for our campaign but got switch-pitched with obscure reality-show stars at the last …

Marketing

Study: Millennials want brand managers out of their ears—and feeds

“If you build it, he will come.”—“Field of Dreams”<p>Many social media managers probably don’t approach consumers with a “Field of Dreams” …

Public Relations

Why Twitter Makes Us Feel Like Crap

Twitter desperately needs an overhaul, lest it become the next MySpace and Friendster. It could start by becoming friendlier to artists, musicians, …

Social Media