City Sidewalk Marketing

1,403 Flips | 15 Magazines | 18 Likes | 2 Following | 362 Followers | @DaBigCheeze | City Sidewalk clients get more value from their marketing effort. Clients come to us for a variety of things, but they all leave with peace of mind.

5 tips to dominate local SEO

Too often, entrepreneurs leave money on the table (and customers in the dark) by failing to drive traffic to their business.<p>Small-business owners …

Small Business

Six Ways For Local Businesses To Develop A Stronger Online Presence

The internet has become the first point of contact for many businesses. It is particularly beneficial for local businesses, as efforts to reach prospective customers become more competitive every day. Consumers consistently turn to the internet and search engines to find the local products and …

SEO

Overcoming Top Small Business Marketing Challenges

If you own a small business, you face a variety of challenges when it comes to marketing. Unlike large corporations, your budget is limited. You don’t have a large team of experts at your disposal. You also need to keep up with the latest innovations in technology and marketing. As someone who …

Marketing

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

Public Relations

WordPress.com Vs WordPress.org: Complete Information

WordPress.com Vs WordPress.org, People generally doesn’t know that these both <i>WordPress.com and WordPress.org are different</i> Platforms. If you master …

The Evolution of Marketing - Nexus.

Over the last ten years, the marketing industry has been turned completely on its head. With the advent of social media, a number of human …

Online Marketing Plan: 7 Steps To Create A Truly Effective One

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The …

Facebook Algorithm Change Impact On Businesses

geralt / PixabayHave you been tracking your website’s traffic from Facebook?If you haven’t, it’s time that you take a look. In early January of this …

Marketing

hreflang Magic Trick Revealed – Google confirms hreflang urls that are canonicalized (and not indexed) can be surfaced in the SERPs by country

<i>If you’re using hreflang with pages written in the same language, but targeting different countries, you might be surprised to learn how Google can</i> …

SEO

This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I'm sorry to tell you this, but most people do not trust you.<p>It has nothing to do with you as a person, or your business, values or past. The fact is, we live in a world where we …

Marketing

Unless You Can Handle These 4 Basics You Aren't Ready for a Side Hustle

Daydreaming after work about making extra money is pleasant. Building a business after working your day job isn't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's easy to see why many people quit building their business on the side while working full time.<p>There are many things that …

Entrepreneurship

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

Small Business

Why Our Brains Fall for False Expertise, and How to Stop It

Left to their own devices, our brains are often drawn to decision-making shortcuts, such as turning to the loudest or tallest person in the room. …

Critical Thinking

21 Actionable Google Analytics Tips That'll Boost Your Sales

Google Analytics is a powerhouse of data.<p>Any marketer using Google Analytics is rich in data.<p>But knowing how to navigate its complex platform to put …

13 Words You Should Never Use When Replying to a Customer

It takes a lot for a customer to be willing to interact with a company. People brush by thousands of brands—from restaurants to online tools—on a …

Customer Service

Infographic: What trends signal a bright future for content marketing?

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide.Casting out scores of mediocre blog …

Marketing

Boost Your Search Engine Visibility with Our Free 'Smart SEO Steps' Ebook - Copyblogger

As you develop your traffic and conversion strategies this year, knowing how to appeal to your human audience while optimizing for search is …

Content Marketing

Google Analytics Mastery Course | Mashable Shop

Google Analytics is the best tool on the Web for understanding your audience and driving sales--it's only a matter of learning the ropes. Whether …

Analytics

This is What Big Data Will Teach You About Writing Engaging Titles

Wouldn’t it be great if you were able to study 100 million headlines and determine (once and for all) what phrases generate the most traffic?Well, …

6 Digital Marketing Trends That Will Die In 2018

Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means …

How To Budget For SEO In 2018

Now that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming …

Marketing

Minimum Viable Sharing Meta Tags

MVSMT for short... yeah, like this is going to catch up. So anyway.Before starting publishing the Web Performance Calendar this year I though: hey, …

Web Development

More than one million British businesses are wasting money because they're not 'digitally savvy enough'

Small businesses with high digital capability are five times more likely to save costs than businesses that have failed to evolve digitally, and two-and-a-half times more likely to report an increase in turnover, new data has shown.<p>Around 1.6 million businesses and more than 100,000 charities in …

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites?<p>To find out, SEMRush used its site audit tool to collect anonymous data …

To Spend or Not to Spend: The Importance of Opportunity Cost Among Small Businesses

As Jack Welch once put it: "Leaders have the courage to make unpopular decisions . .do not dwell or cajole."<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As long as there are finite resources in business, opportunity-cost analysis will be important for business leaders. The way …

Copyranter: How to write a great ad headline

<i>Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

How Voice Search, Security & AI Are Changing SEO

Pixabay<p>Discoverability is a vital piece of your web presence, and as SEO tactics continue to change, you don’t want your website falling behind. If …

5 Things Your Marketing Team Will Thank You for Outsourcing | Inc.com

Have you ever gone overboard at a buffet? You're standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and random cuts of steak alongside the classic chocolate fountain is so overwhelming that you fill up multiple plates of food. Then, you sit down at …

Marketing

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your brand has a life.<p>Believe it or not, this thing …

How to Upgrade Your Small Business's Website Through Purpose-Driven Design

Here are four simple rules to help get started.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub …