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4 Ways Google’s Keyword Planner Might Be Tricking You

Keyword research isn’t always fun.<i>But</i> it is necessary whenever you’re starting most digital marketing campaigns.It’s mandatory for some channels such …

AdWords

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

5 Ways to Capture a Social Media Following

Since the beginning of the modern marketing era it has been obvious that the absolute best way to attract attention to a brand or product is to get …

How To Use Instagram To Promote An Event

Instagram is a valuable asset for your event marketing. The visual network can help with your pre-event promotion as well as connecting with …

Marketing

8 Social Media Lessons Big Companies Can Learn from Small Businesses

Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can …

Small Business

The Real Difference Between PR And Advertising

There’s an old saying: ”Advertising is what you pay for, publicity is what you pray for.”<p>This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public. While there are dozens of good articles on this …

4 things your brand can do to get publicity today

You don’t have to wait for your brand’s next launch, campaign, or big announcement to earn some attention right now. Successful communication is not …

Public Relations

The 10 Things In Advertising You Need To Know Today

<b>1. There's already a huge gold rush to fill the Apple Watch with ads.</b> But don't believe the hype (yet.)<p><b>2. Viral news publisher Super Cray has become the latest in a raft of companies suing Google's AdSense for loss of revenue.</b> The company claims it built up $535,000 in AdSense earnings, which was …

Is PR at risk of being relegated from the comms mix by digital marketing?

With the popularity of newer communication channels undermining the role of PR, it’s up to publicists to change the perception of the profession<p>There has been a lot of articles recently on how the PR industry has a bad reputation. It pretty much comes down to the fact that no one knows what we do …

Public Relations

Water Cooler Archives

February 17th, 2016 by Mark Renfree<p>Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content …

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from …

User Generated Content

How Twitter Has Improved and Made Itself Simple

Twitter Has Improved and is <i>Now</i> More Simple!<br>Twitter is now a little easier to use with their latest update of their Twitter feed. Twitter is making …

Social Media