David Ross

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5 Copywriting Hacks Designed to Give Your Business a Boost

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it.<p>Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is …

Marketing

40 Incorrectly Used Words That Can Make You Look Dumb

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>LinkedIn Influencer, Jeff Haden, published this post originally on LinkedIn.</i><p>While I like to think I know a little about business writing, I still fall into a few word traps. (Not to mention a few cliché traps.)<p>Take the words "who" and …

Language

Easily Diagnose and Treat Impostor Syndrome

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You are not meant to be here.<p>That is what I said -- to myself.<p>Then I said it again -- except it had four letter words in it the second time.<p>Then my temperature rose, my jacket seemingly got tighter and I started to look for the washroom …

Self-improvement

5 Ways to Find More Time to Build Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, starting a business is easier than ever before. Thanks to technology, you don’t need tons of capital, a massive team or multiple degrees to create a successful company. Right now, there are literally thousands of affordable or free …

Small Business

How to Create eBooks That Will Help Boost Your Marketing Strategy

This story originally appeared on Visual.ly<p>A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing …

Marketing

Sales Prospecting Isn't an Event. It's a Campaign.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he will attempt to contact that person by phone, through email and even with an office visit if possible. After a …

Voice Mail

5 Steps to Building a New Habit

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to researchers at Duke University, habits account for about 40 percent of our behaviors on any given day.<p>Understanding how to build new habits (and how your current ones work) is essential for making progress in your health, …

Will Power