David Shortland

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Optimising your member get member scheme - CACI Digital Consulting

Member get member, MGM, refer a friend, referral, advocacy… whatever you call your scheme, many organisations are running programmes to get their …

Home - BBC News

It joins more than 20 countries that have made the same move after a nerve agent attack in the UK.<p>William Strampel is accused of storing nude photos of students and grabbing the buttocks of others.<p>The Facebook boss declines to appear before MPs and will send a senior executive instead.<p>4h4 hours …

Gold Coast

Has Facebook got the MySpace blues?

en_GB<p>article<p>According to statistics released during its latest earnings call, all is well in Facebook land. The brand has more than 1 billion active …

Get Ready for a Journey: Customer Experience is Changing

This is a post about going from good to best. Plenty of companies have gotten the message that customer experience matters. As more companies focus …

How Standard Life uses LinkedIn and Twitter for B2B marketing

<b>B2B marketing and social media have a difficult relationship, as it’s tricky for businesses to strike the right tone and actually draw value from</b> …

2013 Social Media Marketing Industry Report - Top 5 Questions & Answers

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it …

Campaign: marketing, advertising and media news & analysis

BRANDS<p>There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M's former...<p>AGENCY<p>Taking the …

Throw Out Your Business Plan and Create a Business Map

The pace of change has accelerated to the point where a business plan is no longer enough to plot the future of your business with any certainty. …

Small Business

29 useful Twitter tips for beginners

The more tweeting you do the more clicks you'll get but <b>overdo it and you'll lose followers</b>. No one wants their timelines hijacked.<p>Tweeting <b>keyword</b> …

Apple on verge of iRadio launch after Warner Music deal

The deal with Warner Music was struck after Apple agreed to pay Warner Music’s songwriters 10% of advertising revenues made from iRadio, according to …