Curro Guerra

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30 business books every professional should read before turning 30

There’s always a significant adjustment to make when transitioning from school to the workforce, with the sudden realization that no matter how smart …

Self-improvement

The 13 most valuable skills that anyone could have

The great thing about being surrounded by people who have experienced more than you is being able to pick their brains. We turned to a recent Quora thread that asked users for the most valuable skill a person can have for their entire life.<p>After sorting through the responses, here are our 13 …

The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?<p>Short answer: Yes.<p>Slightly longer answer: Yes, absolutely!<p>For a more complete answer, read on …<p>We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that …

How Competitive Forces Shape Strategy

The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.<p>Moreover, in the fight …

Innovation

The eight essentials of innovation

Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.<p><b>It’s no secret:</b> innovation is …

“Necesitábamos eliminar burocracia”

Joe Kaeser (Arnbruck, Alemania, 1957) no tenía más de 23 años cuando empezó a trabajar en Siemens, así que ha visto pasar más de tres décadas por el …