Patrice Leroux

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Independent Aluminum Extruder and Finisher

APEL Extrusions is North America’s leading independent aluminum extruder and finisher<p>With 40+ years of experience, APEL is a modern North American …

Nouveaux blogueurs de 2016

[View the story "Nouveaux blogueurs de 2016" on Storify]

Nouveaux blogueurs de 2016

Nouveaux blogueurs de 2016

La guerre des ad-block ne devrait pas avoir lieu

Ce devrait être une réunion secrète entre le plus célèbre des ad-blocks et les professionnels de la profession pour définir ensemble des règles de …

Communication interneNe cultivez pas la culture du secret!

Il existe une multitude d’outils permettant d’améliorer l’efficacité de la communication interne, tels que les réseaux sociaux, les blogs ou encore …

What is content-driven social PR? - PR Warrior | Trevor Young

<b>Content-Driven Social PR is a content-first approach to communications.</b><p>It harnesses the power of owned, earned and social media to build brand …

Why You Need to Ditch Marketing Campaigns in 2016

Marketers have long used <i>campaigns</i> as the basis for planning marketing efforts. And for decades, the campaign paradigm worked reasonably well. Today, …

Marketing

The move from the ‘Push’ to ‘Pull’ model of marketing communications

Dave Chaffey and Grant Le Boff discuss the most effective techniques for getting seen online using inbound marketingThe Internet Age has transformed …

30 jobs in the PR and marketing world

The demand for marketing, creative, digital and communications professionals is on the rise—and so is the price for new hires.<p>Recruiters from the …

12 Things PR Pros Should Know About Facebook

It was 12 years ago yesterday when this online polling contraption called “The Facebook” was developed by a Harvard undergrad named Mark …

Social Media

PR has to build a better business rather than merely increase sales

John Timpson: Straight-talking, common sense from the front line of management<p><b>Q I’m the third generation of my family to join the business and I want us, for the first time, to start doing some press and general PR – it’s the only way to bring in a significant amount of new customers. My father is</b> …

The Dark Side of Storytelling, With Author Maria Konnikova

<i>This article originally appeared on our sister site, The Content Strategist, and is episode six of the Content Sutra podcast.</i><p>At Contently, we talk a …