Crocstar

23 Flips | 2 Magazines | 2 Following | 3 Followers | @Crocstar2017 | Creative content that connects wth audiences.

How to crack Snapchat and Instagram through ‘Stories’

Sumaiya Omar, founder of HashtagOurStories, provides tips on producing and curating original journalism using the Stories feature of the two social …

Journalism

conventions and research background

We have assumed that GOV.UK’s writing style guide should:<p>align language usage with constraints imposed by reading on screen<br>• ensure that the content is …

Anyone Can Write Stuff. Not Everyone Can Be a Copywriter

Anna McLouglin explores the skills that copywriters require and ruminates on why copywriting is such a challenging profession.

Writing

12 tips for conducting a good interview (it’s not all about questions!)

Jo Johnston shares her tips for getting the golden quote out of your interviewees.

Employment

PornHub’s Snapchat-Like Sexting App Lets You Censor Your Nudes

Are you intrigued by the dirty selfie game but worried about your images falling into the wrong hands? If so, then PornHub is here to help. The …

Maximize your business’s Twitter impact

tanuha2001 / Shutterstock.comTwitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has …

Customer Service

How to Increase Search Engine Rankings for a Redesigned Website

As a small business, your website is your greatest marketing tool and asset. You need to leverage it as such. It is the first thing that your …

Small Business

7 best practices for managing online reviews of your business

Requesting feedback and responding to every review can help businesses protect their brand reputation. Here's how to best manage online …

Employees are looking for experiences too

<b>Young, talented employees are challenging traditional organizational structures and cultures as never before.</b><p>The Industrial Age was about producing …

Employee Engagement

What the Pepsi ad tells us about Millennials

<b>The plot for the Kendall Jenner ad was the standard industry fare that has been pedaled for fifty or more years. What was surprising was the reaction</b> …

Advertising

How 'Pepe the Frog' went from harmless to hate symbol

Feels bad, man.<p>Denizens of the darker corners of the Internet turned an innocent frog comic into a hate symbol of the "deplorable" alt-right.<p>"Pepe the Frog" first appeared in 2005 in the comic "Boy's Life" by artist and illustrator Matt Furie. The comics depict Pepe and his anthropomorphized animal …

World Trade Center

Celebrities warned over Instagram ads

<b>Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.</b><p>The consumer regulator sent letters to more than 90 individuals and marketing firms, though it has not revealed who was put on notice.<p>It is the first time …

Public Relations

BuzzFeed admits 'millennial' into its styleguide

BuzzFeed has dropped its long-standing resistance to "millennial" and will permit usage of the word in its copy, the company announced Friday.<p>In a …

How to handle emotion-driven copy

We’ve recently been working with clients that offer people support when they need it most, including MOMO – an app that helps young people express …

Marketing

Guardian and Observer style guide: A

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<p><b>a or an before H?</b><br>Use an before a silent H: an heir, an hour, an honest politician, an honorary consul; use a before an aspirated H: a hero, a hotel, a historian (but don’t change a direct quote if the speaker says, for example, “an historic”). With …

Linguistics

Free personality test, type descriptions, relationship and career advice

×<p>Members Login<p>Log in<p>Not a member yet? Take our personality test and join in the results screen!<p>“It’s so incredible to finally be understood.”<p>Take our …

What Iconic Movie To Watch, Based On Your Myers Briggs Personaity Type

Is your Zodiac sign not giving you the type of insight you crave? Do you wish you knew yourself just a bit more? Enter the Myers Briggs Type …

How to Use a Notebook to Reach Your Writing Goals

First let me introduce you to my friend. FRED is the Folder for Reaching the End of your Draft. It’s an analog tool I use to keep track of my daily …

Lessons on Creativity and Productivity From the Man Who Wrote 400 Porn Novels

Dramatic career pivots aren’t usually prompted by mail order porn novels. But Andrew Offutt isn’t an ordinary person.<p>After noticing the poor quality …

Saffiyah Khan meets woman she defended at EDL demo

It was the photograph that went viral, an image of a young woman smiling serenely in the face of an irate member of the far-right English Defence League at a demonstration in Birmingham’s city centre.<p>Photo of Saffiyah Khan defying EDL protester in Birmingham goes viral<p>Read more<p>It later emerged that …

Demonstration

A Small-Business Guide to Facebook Advertising (Infographic)

Facebook is one of the most effective marketing tools today.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.<p>One of …

The Forgotten History Behind That Kendall Jenner Pepsi Ad

A new tonedeaf Pepsi commercial starring Kendall Jenner sparked a social media backlash before it was yanked by the red-faced soda pop powerhouse. Many saw it as using social justice to sell soda. In the ad Jenner was seen handing a police officer on a protest line a can of Pepsi as he cracks a …

Kendall Jenner

Brian Reed, maker of S-Town: ‘People’s minds go to paranoid places very easily’

<i>S-Town</i> (<i>Shit-Town</i>) is a seven-episode documentary podcast from the makers of <i>Serial</i> and <i>This American Life</i>, launched in its entirety two weeks ago. An instant hit, described by Jon Ronson as “the best podcast I’ve ever heard”, it’s a strange tale that begins with a suspected murder and is flipped …

Storytelling