Cristina Volentiru

25 Flips | 4 Magazines | 10 Likes | 8 Following | @CristinaVol5537 | Branding,working si iubesc.

Four Principles to Ensure Your B2B Brand and Culture Align

The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid …

Satya Nadella

7 Endometriosis Symptoms You Should Never Ignore

Doctors often brush off endometriosis symptoms as something less severe, but the condition affects up to 10% of women of childbearing age.<p>Most women …

Endometriosis, Testosterone Levels Raise Miscarriage Risk in IVF, ISCI Pregnancies

German researchers found that clinical diagnosis of endometriosis, testosterone levels and the age of the patient at the time of egg retrieval are …

27 Psychological Hacks That Will Make Your Content Convert

Content marketing can seem too indirect.How are you supposed to create compelling content that also encourages purchases?Yes, you could include a …

Want to increase the conversion rate of your landing pages? Here are the 9 critical elements of effective landing page design.

You’ve spent countless hours building your online course ensuring it can deliver the biggest impact for your students. As an expert in your industry, …

Activate Your Brand Advocates Today And Skyrocket Your Inbound Results

Today’s brands exist in a digital era and, by default, they are most concerned (or should be) with the question of interactivity, connectivity, and …

Marketing

5 Tangible Ways to Generate Leads With Instagram | Inc.com

When compared to social networking platforms like Facebook and Twitter, it's easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it's pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is …

Leadership in the Age of Social Media

This post is by Holger Arians, Co-founder of PLDx.org & CEO ofThe post Leadership in the Age of Social Media appeared first on iamwire.

How to Use The Power of Storytelling to Connect With Your Audience

Did you know a healthy adult takes 12 to 16 breaths in one minute?<p>But have you ever thought about what can actually happen online in this single …

How to Make (and Keep) Your Brand Promise | Inc.com

<i>By Brian Lischer, founder and CEO of Ignyte.</i><p>What do you expect from the brands in your life? Think about it. Do you expect your car to be speedy or safe? Do you expect your laptop to be sleek or robust? Do you expect your toothpaste to be whitening (or minty fresh)? The world's most successful …

In a hyper-politicized world, brands must stay true to themselves

<i>Paul Lawton is director of planning at Weber Shandwick Canada. Cameron Summers is SVP & national practice leader of corporate and public affairs of Weber Shandwick Canada.</i><p>In our hyper-politicized environment, what should a brand do when it's confronted with the question: Should we take a stand?<p>Our …

The Content Marketing Brand Management Checklist

Brand management is a little bit like dental hygiene: Those who ignore it are going to end up with big problems that easily could’ve been avoided. …

The 7 Stages Of Branding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about Branding. He talked how his company is more …

Seven Essentials To Creating Microsites For SEO In 2016

In recent years, more brands have turned to microsites as a means of providing specific information to a targeted audience. Because they exist outside of your company's main website and most often have their own unique URL, microsites offer more flexibility and a greater opportunity for conversion. …

Branding From The Inside Out

As important as <i>making</i> a unique and compelling brand promise <i>is</i> <i>keeping</i> that promise. It’s that simple. That’s where inside out branding comes in. The …

5 Elements Your Website Needs If You Want to Be a Thought Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>The first step to becoming a thought leader is to develop a strong foundation on which you can build your …

Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy

There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to …

Everything You Need To Know About The Anatomy of a Perfect eCommerce Store

What your e-commerce store needs to boost conversionsThe average eCommerce conversion rate on desktop is still less than 10 percent on average …

Create a Killer Digital Marketing Budget Strategy + 11 Ideas | E-Book

How to Create a Digital Marketing Strategy From Scratch?<p>Back in my agency days, I was really confused as to how my team managers could magically …

KPIs for measuring Brand Marketing

Think beyond views when measuring the impact of your brand videosSometimes 'Brand Awareness' gets a bad press as an indicator of marketing …

100 Questions Your Website/Digital Marketing Partner Should Ask You

Recommended for You<p>Planning & Discovery<p>What are your business goals?<br>• How does the website fit into those goals?<br>• What is the purpose of your website?<br>• Who …

10 Surefire Ways to Get People Talking About Your Business | Inc.com

Word-of-mouth is one of the most important ways for a company of any size to gain new business. There's nothing like a positive endorsement from an existing customer to make a strong impression on prospective clients. After all, long-term customers know first-hand the benefits your product or …

Marketing

Exceed Customer Expectations with Internal Brand Alignment

Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us.<p>Not …

Why Marketing Needs To Promote The Product, Not The Promise

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. …

Customer Service