When compared to social networking platforms like Facebook and Twitter, it's easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it's pretty clear that
By Brian Lischer, founder and CEO of Ignyte. What do you expect from the brands in your life? Think about it. Do you expect your car to be speedy or safe? Do you expect your laptop to be sleek or robust?
Paul Lawton is director of planning at Weber Shandwick Canada. Cameron Summers is SVP & national practice leader of corporate and public affairs of Weber Shandwick Canada. In our hyper-politicized environment,
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Just yesterday I was talking to marketing head of an
In recent years, more brands have turned to microsites as a means of providing specific information to a targeted audience. Because they exist outside of your company's main website and most often have
Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes The step
Word-of-mouth is one of the most important ways for a company of any size to gain new business. There's nothing like a positive endorsement from an existing customer to make a strong impression on prospective
For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many