Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name
Canon knows that in the digital age, you probably already have a camera — and it's in your smartphone. But now, the company that made its name as a legacy camera brand by marketing photography equipment
You know the two major types of marketing: direct and brand. In direct, you try to move people along the sales process. Brand marketing is typically more subtle and far harder. What makes it so tough?