Cristina Varela

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Why mobile devices are making sales work more complicated

We're frequently being told that the use of mobile devices makes our work lives easier, but it seems that a sizable percentage of people don't share …

Top 20 Google Analytics Blogs in 2015 | OnlineMetrics

<i>Last updated: February 13, 2015</i><p>Are you just starting out with Google Analytics? Or are you one of those so called “experts”?<p>No matter to which group …

Brand Blogs Get Highest ROI from Weekend Posts

Brands that blog are posting the most while consumers are working—and it may be hurting their reach.<p>According to an April 2014 study from TrackMaven, …

Marketing

Facebook Launches Marketing Tool Audience Insights

Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name implies, the tool lets advertisers gather customer insights about their target audiences.<p>The idea …

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Canon's Marketing Strategy: Capture Moments That Count

Canon knows that in the digital age, you probably already have a camera — and it's in your smartphone. But now, the company that made its name as a …

Tuesdays are the Most Productive Day of the Week

If you have a big project, or you just want to make time to get some work done, a new survey says that Tuesday is the day to clear your calendar and …

3 Ways to Make Your Marketing Stick

Don't waste your money and time with brand advertising that can't deliver a return on your investment. Do it right from the start.<p>You know the two major types of marketing: direct and brand. In direct, you try to move people along the sales process. Brand marketing is typically more subtle and far …

Marketing