Craig Fisher

132 Flips | 1 Magazine | 29 Likes | 2 Following | 1 Follower | @CraigFisher6lb6 | Keep up with Craig Fisher on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Craig Fisher”

Learn the Art of Marketing Your Brand with Little or No Budget

A few tricks that can help you push your brand ahead of the clutter with little or no money (sounds enticing, doesn't it?)<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>A lot of discourse gets thrown …

Customers

Infographic: How to write copy that compels action

The words you use matter when entreating customers to take action.Direct response marketing helps brand managers gather audience feedback, increase …

Branding

Five Steps For Effective SEO And PPC Keyword Generation

Despite portentous messages from industry skeptics, in my experience, SEO is not dead and keyword research is still as important as ever. While I’d argue that the industry has adopted a topic-driven approach, keyword research still provides us with the ultimate insight into how audiences shop for …

AdWords

Here comes Gen Z and 'significant' shifts in buying trends

Get ready to hear more and more about Generation Z.<p>A Bloomberg analysis of UN data indicates that Gen Z, also called “centennials” because they were …

Generation Z

WhatsApp Has a New Feature That's Going to Make It a lot of Money

WhatsApp could become very profitable in the future.<p>Facebook's next of kin has 1.5 billion users globally, but hasn't done much in the way of earning its keep until now.<p>Earlier this month, Whatsapp for Business (which is owned by Facebook) announced it will be launching its own API that will let …

Social Media

10 essentials for your social media marketing campaigns

It’s nearly impossible to run a successful business today without a social media strategy.<p>Unfortunately, social media marketing requires a lot more …

Social Media

AP EXPLAINS: How Google search results work

Political leanings don't factor into Google's search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human raters do.<p>In a tweet early Tuesday, President Donald Trump called Google's search results "rigged," claiming that searches of …

Google Search

The Marketing Brain Game

All marketers want to get inside consumers' heads. But understanding their decision-making processes is no easy feat. To truly comprehend the …

Marketing

Facebook Ad Guidelines Cheat Sheet

Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach …

Facebook Ads

Welcome to Social Commerce 2.0

Can you sell products on social media?<p>Marketers may have once doubted the possibility of doing so, but there's no doubt today that retailer interest …

Social Media

The Eight Best Marketing Podcasts

“If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies,” says social marketing expert Rachel Pisani. “Podcasts are fantastic resources to gain further insight and optimize your social media content.”<p>But which podcasts? That is the …

Social Media Marketing

Not Getting Enough Website Traffic? Here’s Your Game Plan

“How do I get more visitors on my website? I just made an awesome website for my business, but I’m not getting enough customers. What should I do?" …

Why Pinterest should be in every brand's strategy

Brands are investing in their relationships with Pinterest because of the unique commerce opportunities that it provides.<p><i>Video: Brands and social</i> …

How Successful Marketing Writers Plan Their Content - Copyblogger

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.<p>The client, …

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Customers

How the Niche Marketing Agency Is Taking Over

In 2016, there were over 13,300 marketing agencies in the United States alone. These agencies are expected to generate over $45 billion in 2020. Many …

Boost your ROI with these tried-and-true tactics for chatbot marketing automation

Boost your ROI with these tried-and-true tactics for chatbot marketing automation.<p>While chatbot marketing in Facebook Messenger is a new marketing discipline, we aren't executing campaigns in the Wild West.<p>With Facebook Messenger marketing best practices in place, the reward is audience engagement …

Why Venture Capitalists Are Investing Billions Into Real Estate Technology

Last year, Softbank launched the Vision Fund, a nearly $100 billion venture capital fund with a mission to invest in technology entrepreneurs solving the world’s most focal challenges. While the founders’ investment hypothesis was to provide long-term capital across a wide array of sectors, the …

Real Estate

4 Tools for Perfecting Your B2B Sales Funnel

Cloudlead, GrooveJar, Stripe Checkout and Drip can help you customize your first-time visitor's journey, to 'customer.'<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: <b>attract,</b> …

Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

The Messenger function offers many unique digital benefits.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other …

The Enterprise Marketing Disconnect that Nobody Wants to Talk About

Enterprise marketing teams have a big problem that nobody wants to talk about; they have no idea if their cross-channel campaigns have performed well or completely failed. The dilemma comes from a fundamental disconnect between analytics and business intelligence (BI) tools and the thousands of …

Google Analytics

3 Monster Stocks in the Making

Looking for growth potential? Look to China.<p>For investors willing to take on above-average risk in pursuit of huge returns, the Chinese tech sector …

How Instagram’s algorithm works

Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users …

Social Media

10 Genius Marketing Campaigns That Went Viral

From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable.<p>The purpose of marketing is simple: Put the right message in front of the right audience. But before brands can do that today, their marketers must take on a more …

Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices.<p>Sure, your tweets may show up in certain Google searches, but we know …

Social Media

On CRM: HubSpot Now Integrates With Shopify And Why This Matters

<i>FULL DISCLOSURE: My company, The Marks Group PC, sell and implements CRM technologies, including HubSpot and others. I have received no compensation to write this article.</i><p>As a customer, when was the last time that an online merchant reached out to you after you bought something? Yeah, I can’t …

7 Marketing Strategies that Won’t Break the Bank

<i>An effective digital marketing campaign doesn’t have to break the bank. Here are seven low-cost marketing strategies to get your business off the</i> …

Marketing

The ultimate B2B email marketing checklist

When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers say email is their most effective channel for …

The Way We Learn Is About to Change Completely

Big changes are on the horizon.<p><i>What will education and learning look like ten years from now? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Mike Silagadze, Co-Founder and CEO at Top Hat, on Quora:</b><p>…