Craig Campana

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Mobile Marketing Madness: 3 Reasons You Should Reaching Your Customers on Mobile Devices

3 Tactics for Mobile Marketing Success<p>We live in a world of mobility. People are glued to their mobile devices. There have been a series of negative …

Latest Mobile Shopping Trends in Today’s World | ICasNetwork : Learn Blogging and Making Money Easily

For almost any web business, there is certainly a specific portion of focus on clients. Even so, customers are mobile always. They cannot be …

Study: Targeted offers deliver mobile customers

Dive Brief:<p>Most consumers (89%) will give retailers their personal information in exchange for more personalized content, according to recent study …

eCommerce

How site search can improve your marketing

Search isn’t the sexiest of marketing topics, but it’s probably a part of most marketers’ daily bandwidth.<p>Take paid search – research from …

3 ways mobile data is changing marketing

The powerful network of information coming from those millions of mobile devices allows them to communicate not only where people are shopping or eating, but also bridge to data about what they're watching on TV, buying in specific stores, and how their behavior changes if they are near work versus …

eCommerce

Four game-changing approaches to mobile marketing

Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.<p>According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have …

Marketing

Pinpointing the potential of geolocation strategies

Location-based targeting has become a real asset for mobile marketers. Unlike on desktop, cookies have never been a reliable way of tracking and …

AdTech

Going Mobile: Understanding the Importance of Mobile-Friendly Websites

As technological developments change the way business is run, it also changes the demands of consumers. Prior to the high usage of modern technology, …

Marketing

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in …

AdTech

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct your development efforts. Adding it …

Apps

Latest on Mobile: Essential Takeaways for Marketers from SMX East & Pubcon

Latest on Mobile: Essential Takeaways for Marketers from SMX East & Pubcon was originally published on BruceClay.com, home of expert search engine …