Charlotte Cowdrill

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3 Small, Doable Ways to Become Wildly More Productive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone is looking for ways to boost productivity. Talks about productivity usually involve intense time-management systems that have you putting time into quadrants or downloading a new app. Despite good intentions, a week later you’re …

Time Management

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how …

Marketing

George Lucas Explains How Hollywood Became So Brainless

In a recent interview with Charlie Rose, George Lucas opened up about how Hollywood has deteriorated.<p>While he created two of the biggest franchises ever in Star Wars and Indiana Jones, Lucas criticizes what he sees as a move toward brainless blockbusters and sequels. Lucas and Steven Spielberg have …

Movies

The Biggest Social Media Mistake You Can Make | Inc.com

When you start a small business, your marketing budget is usually tiny or even nonexistent. So you try every cheap or free avenue to let folks know you exist, which usually includes social media.<p>To some, "social media" is elusive marketing jargon. You swear that you do it every day. You tweet, …

Marketing

5 Lessons for the Fearless Female Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As female entrepreneurs and business leaders, we are often regarded as fearless. We’ve successfully batted away the outdated stereotypes and overcome obstacles that would derail many a man without even breaking a sweat.<p>Yet under that …

Entrepreneurship

How to Dominate Your Niche in One Day | Inc.com

There's no longer any doubt as to whether the ability to become the dominant player in your market niche depends on having a strong Internet presence. Unfortunately, most organizations are still failing in their online efforts. If you ask any ten small business owners today whether they've tried …

Marketing

The 3-Step Method To Explain A Product The Apple Way

I was flying from Chicago to San Francisco while Apple was holding an event to unveil its new iPad Air 2. Upon landing I checked my Twitter feed to see how Apple chose to frame the product. That’s right, I read major media headlines to learn how <i>Apple</i> wanted to explain its product.<p>As I’ve written …

Businesses Die in Obscurity. Do All You Can to Gain Attention.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs must know that businesses fail because they don’t get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention.<p>What do I mean by attention? I am talking about …

Marketing

4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

This story originally appeared on KISSmetrics<p>These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time.<p>You may not be a genius, but your writing needs to sound like …

SaaS

7 Ways to Think for Extraordinary Results

The way you think can change your life for the better -- get started now.<p>Consulting firm Gap International recently conducted a survey of more than 500 global business leaders to answer this question: What thinking leads to extraordinary results? The answers are both powerful and illuminating. Most …

Self-improvement

How Discipline and Planning Can Get You on the Inc. 5000 | Inc.com

<i>Robert Glazer is the founder and managing director of Acceleration Partners, a digital strategy firm focused on profitable online customer acquisition for high-growth consumer businesses</i>--<i>and a member of EO Boston.</i><p>It's been an incredible honor to make the <i>Inc</i>. 5000 list not just once, but two years …

Business Strategy

10 Tricks to Write Radically Better Emails | Inc.com

Think about how much time your customers spend in their email inboxes, and just how many personal details of their lives and relationships are contained there. Being admitted to what has become one of the modern world's most intimate spaces is a privilege for your business. How do you respect that …

Marketing

The Digital Tools Our Experts Swear By

Want to do anything better? Who doesn’t? We asked our favorite experts in digital marketing for the tools they swear by to build audience, stay productive and save money, time and hassle. Here’s what they’re using now.<p><b>To save time: Zapier</b> <i><br>From Eric Siu, Single Grain</i> <b><br>"Zapier</b> saves me a lot of money …

Marketing

7 Ways to Make Your Reputation Indestructible

It seems that every time a new product comes to market, the hype is short-lived before consumers shift their gaze to the next emerging technology making headlines.<p>Using bleeding-edge marketing techniques to tout your latest product will likely get you the short win, but the companies that survive …

The 3 Parts of an Efficient, Time-Saving Email | Inc.com

With the large majority of today's communication transmitting through emails, more and more of my clients are attempting to bring structure to email communication.<p>The informality of the email channel facilitates a loosening of standard structure and conciseness from the old school business letter. …

Time Management

Setting the stage: Killer user onboarding starts with a story

<i>Samuel Hulick is a long time UX consultant with an intense focus on user onboarding. This article originally appeared on Inside Intercom.</i><p>Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen.<p>Having a stellar user adoption …

6 Policies Your Small Business Should Put in Writing Today | Inc.com

As a small business owner, you face a variety of risks, especially as you begin to work with more clients and hire employees. Your business deals with a certain amount of liability each day and you can reduce some of that liability by having your policies clearly outlined in writing.<p>With so much to …

Small Business

How a Little Girl's Imagination Changed the Way I Think about Business | Inc.com

For the last seven summers, some members of the <i>Life is good</i> team have traveled to Manchester, Tennessee for the Bonnaroo Music and Arts Festival. I never miss it. It’s a great place for marketing activations, but our primary reason to be there is to have fun together and get inspired. We’ve noticed …

Mermaids

5 Low-Cost Ways Your Small Business Can Scale Profits | Inc.com

The numbers on small business survival rates don't lie. It's not easy. Only half make it five years and only a third make it 10. Still, despite a few recessions, startups have grown by 49 percent since 1982, and small businesses make up the vast majority of U.S. businesses.<p>In 2014, 62 percent said …

Small Business

How To Get Your Resume Noticed In The Blink Of An Eye

How long do recruiters look at resumes? I’ve heard anywhere from six seconds to 15—and whatever it is, it’s definitely less than a minute. In fact, recruiter Gary Nelson thinks to really catch a hiring manager’s eye, your resume needs to not just pass the six-second test, but the blink test. In …

The 7 Critical Success Factors for a Services Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement.<p>If your …

Small Business

15 Things Successful Entrepreneurs Do Every Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The most effective entrepreneurs view themselves as assets. They continually invest in themselves and in their future through continuing education and self-improvement.<p>If you want to become a better entrepreneur and successfully grow your …

Entrepreneurship

Good Companies Are Storytellers. Great Companies Are Storydoers

Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in business, I find this very encouraging. For all companies, having a story and knowing that story are crucial …

Quick Tips For Better Status Updates

en_US<p>article<p>How to make your social media status updates stand …

Energy, Time, Priority, Work/Life: 4 New Ways To Organize Your To-Do List

Traditionally, to-do lists embody the Theodore Roosevelt quotation “Do what you can, with what you have, where you are.” Most of us write down our …

“The Ostrich Problem” and The Danger of Not Tracking Your Progress

Say you’re working on a new book. Or undertaking a new exercise routine. Perhaps you haven’t been keeping tabs on how many words you’ve written, or …

Self-help

4 Things Successful Businesses Do To Get Consistent Results

From setting measurable goals to hiring the right people, leadership consultant Jim Sullivan shares four tips to help your team reach your business goals.<p>“Ideas are easy, execution is hard,” says Jim Sullivan, CEO of Sullivision, a Wisconsin-based marketing, sales, and leadership consulting company …

Employment

6 Changes Organizations Should Make Today

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today's competitive landscape, companies need to be efficient or get left behind. That said, companies are often stuck in their ways, leaving opportunity for growth out cold. Here are some things I would do if I took over your business …

Management

Every Misogynistic Argument You've Ever Heard About Video Games

Hi there, ladies! Have I got a fun hobby for <i>you</i>! It's called video gaming, and it's kind of a big deal.<p>What's that? You say you're already playing …