Courtney Naumann

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Journey Mapping in Real Life: A Survey of UX Practitioners

<b>Summary:</b> Practitioners struggle with standardizing a method for journey mapping, but believe the activity is crucial for creating shared vision. …

21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when …

A Guide to Strategic Content Templates

Big content projects—the kind with lots of contributors, subject matter experts, and stakeholders—can get really messy really fast. You know what I …

Example UX docs and deliverables - UXM

Following on from my article about how to create great UX documents, I thought that it would be useful to collate some example UX documents and …

UX Design

Checkboxes vs. Radio Buttons

<b>Use standard visual representations.</b> A checkbox should be a small square that has a checkmark or an X when selected. A radio button should be a small …

UX and Content Strategy: How They Are Related and Why You Should Care

What is more important: User experience or content?<p>I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves …

Digital Transformation Requires Total Organizational Commitment

By now you’ve surely heard that moving forward, every company will be a software company, and that shift is happening now as companies large and small scramble to transform into digitally-driven organizations.<p>Wherever you turn, businesses are facing tremendous disruptive pressure. What’s …

Six Steps to Strategically Building an Influencer Marketing Program

Welcome to the era of Influencer Marketing. The rise of social media has allowed more people to share more information to a wider audience. This …

Marketing

Content Strategy vs. Content Engineering: The Emerging Role of The Content Engineer, Cruce Saunders — Lavacon 2015 Keynote

This keynote on Content Strategy and Content Engineering was delivered on Oct. 20 at Lavacon 2015 in New Orleans, LA by Cruce Saunders, founder and principal at Simple [A].<p>Content Strategy vs. Content Engineering: The Emerging Role of The Content Engineer<p>The Content Engineer now plays a central …

Performance driven content: the key to successful content

Kevin is presenting at Confab Intensive in Portland, Oregon this fall. This year, Forbes Insights released a report indicating that 69% of top …

The 4 Types of Content Metrics That Matter

<i>This article was originally written for and published by convinceandconvert.com.</i><p>In a post last week, I talked about turning your content marketing …

UX Flows: How to Turn Onboarding into an Amazing First Date with Your User

Ok. So you’ve figured out how to get users signed up. Now how do you get them oriented and on the road to being a power user? You have a chance to …

UX Flows: How to Drive Deep User Engagement

Understanding what drives users to be deeply engaged in one app over another can feel like you’re trying to read tea leaves. To solve this problem, …

UX Design

UX Flows: How to Create Navigations that Guide Your User to the Goal

Within the UX Flows column we’re defining a “UX flow” as the actions a user goes through on a website, which are directed by a UX designer. If the UX …

8 Effective Ways of Measuring UX

Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and …

Design a Digital Strategy That Works

Many companies believe that investments in digital technologies—social, mobile, analytics, and the Internet of things—will provide competitive advantage. Yet most companies aren’t finding their investments are paying off by providing an ongoing competitive edge.<p>What is going wrong? MIT’s <b>Jeanne Ross</b> …

Microsoft Tells Sharepoint Users to Move to Sitecore CMS

Sharepoint is Out; Sitecore is In<p>Earlier this year, Microsoft announced that they would be dropping the Public Websites feature in SharePoint Online. …

Hardly Anyone Is Using Apple Pay

Only 20% of people who can use Apple Pay have done so.<p>Few consumers are taking advantage of Apple’s APPLE INC.<p>mobile payment service, Apple Pay, …

Bank of Montreal Starts Robo-Adviser Offering Its ETFs

Bank of Montreal started an automated low-fee investment-advice platform this week called BMO SmartFolio, leading Canada’s five-biggest banks in …

Good UX Is Good Business: How To Reap Its Benefits

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.<p>While the term “UX” is relatively new, the concept of user-friendly design has been around …

Meet The Millennial CEO Who Isn't Glued To Her Phone: Kate Unsworth Of Vinaya

27-year-old Kate Unsworth is the Founder and CEO of the London-based company Vinaya, a research and design house aiming to explore the relationship between humans and technology. Vinaya has introduced their first product, Altruis, a collection of mindful wearable technology in the form of smart …

Leadership Reading to Start Your Week: 11/2/15

Here are choice articles on hot leadership topics culled from the business schools, the business press and major consulting firms, to start off your …

User Experience Design — Best sources to learn UX

<i>Sites, courses, UX Degrees and books</i><p><i>This list about User Experience is often updated! We add newest sources on top of the list.</i><p>Demand for UX …

Innovation Often Means Teaching Against The Grain

<b>Innovation Often Means Teaching Against The Grain</b><p>Recently I came across this interesting article: <b>Shifting from Pedagogy to Heutagogy</b> and whilst …

Your Innovation Team Shouldn’t Run Like a Well-Oiled Machine

Most innovation teams inside large companies are set up to operate like well-oiled machines. They move in a specified direction at a predictable speed. Since the early 1900s, this model has been the prevailing paradigm for how organizations are designed and run.<p>The problem is that while this …

Five Essential Web Design Tools

WHAT’S POPULAR NOW?<p>While every web developer and designer has a list of tools they need to get the job done, there is a constant flow of new …

The Anatomy of a Winning Website Design [Infographic]

11 Tweet-Sized UX Tips from User Experience Pros

The world of UX is complicated.And it’s hard to take the time to learn something new without falling down the rabbit hole of endless internet …

UX/UI design, collaboration tool

Apply colors, symbols, gradients, and character styles right in the Assets panel. With Creative Cloud Libraries, you can drag and drop graphics from …

Gartner identifies the top 10 strategic IT technology trends for 2016

Top 10 strategic trends 2016 (credit: Gartner, Inc.)At the Gartner Symposium/ITxpo today (Oct. 8), Gartner, Inc. highlighted the top 10 technology …