Cornel de Jager

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5 Big Changes Coming to Social Media in 2016

It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like Periscope and Meerkat winning over early …

Social Media

Why Management Dashboards And Analytics Will Never Be The Same Again

A picture can paint a thousand words, the saying goes. But unless we know how to decode its message, a picture can also be difficult to read.<p>Words, on the other hand, usually have a very direct meaning and are simple to understand. But critical messages can be lost if they are not used in an …

Big Data

Social Media Marketing – 4 things you need to start doing in 2016

Posted 17 January 2016 by Alexandra Penko in Business<p>Social Media Strategy and Your Business Growth Goals<p><b>THUNDER BAY – Entrepreneurship –</b> New year; …

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …

This Is Why You Should Sleep on Your Left Side (Backed by Science)

Not long ago, my daily life was in really bad shape. I was sleeping anywhere between 3am to 6am on average, and on the really bad days I wouldn’t …

Productivity

The State of Social: Kicking Off 2016

It’s a new year, and new trends are emerging on the social media landscape. We’ve got the most important changes and developments from Morrison …

Are You Measuring Brand Awareness Right?

Brand awareness is one of those slightly mysterious, intangible elements of marketing. Everyone knows they should be working towards increasing it, …

Research Firm Clutch Publishes Analysis of Top Social Media Marketing Agencies

<i>The new research identifies leading social media marketing agencies in the United States.</i><p>WASHINGTON, January 13th, 2015 – Clutch published its first …

Public Relations

How to Add & Manage Multiple Instagram Accounts for Your Brand

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released features now let you access up to …

Proud for iOS helps you manage your crazy schedule and learn how to relax

While there are countless productivity apps on the market, the makers of Proud for iOS claim it can have a more positive effect than your average time management app.<p>Why? Because Proud redefines what a task manager should do by being flexible and understanding to the needs of a hectic schedule.<p>Its …

Stop, Collaborate and Listen: 3 Things to do on Twitter in 2016

The New Year is a great time to implement a new Twitter strategy. Here are three tips to help you rock Twitter in 2016.<p>Stop! Stop jumping on …

Using Social Media Analysis to Improve Campaigns for Clients

Having the data to back up a campaign plan from the beginning takes away the nervousness for the client, so the agency team can move forward with the …

What #Twitter10k Could Mean For Your Brand | Audiense

Last week, Twitter was rocked with the news that one of the platform’s defining features could be changing soon. The long-term character limit on …

Social Media

6 Research Tools that Will Help Ignite Your Content Marketing Success

You need insight into stories that people are talking about if you want to create engaging online content for your company.<p>To be truly successful at content marketing, today's brands must pay attention to consumer interest. It doesn't matter if you're a world famous DJ, run a startup, or if you …

Social Media

Will Snapchat’s advertising technology strategy grow digital ad revenue?

Adtech could help Snapchat to build a sustainable model, but it must be careful not to drive ad-shy millennials away<p>It was reported last week that Snapchat is working on a solution to enable media buyers to build and optimise custom advertising within its popular messaging app.<p>The move comes as the …

Why Apple Is Killing Off its Advertising Business

In 2010, Apple announced it would dive into the advertising business with iAd, it’s advertising unit that would enable high-quality ads into iPhone …

Four incredibly useful sources of global marketing statistics

<b>As marketers, we know that our jobs require so much more than, well, 'doing' marketing.</b><p>We spend a lot of our time developing campaign ideas, sure, …

Twitter Introduces Hashtag Ads - Small Business Trends

If you use social media to help promote your business, then chances are you have used hashtags at some point. These content labels can be a great way …

8 Things That Will Dominate Digital Marketing In 2016

Happy New Year! Now that the holidays are over, and we’re back to the old grindstone, it’s time to see what 2016 has in store for us. We’re dusting …

Social Media

6 Location-based Social Media Monitoring Tools

Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media …

3 Predictions that will help Marketers crush it in 2016

Jack Holt is the Founder and CEO of Influence and Persona Marketing provider Mattr, where ‘Personalities Tell Powerful Stories’. An entrepreneur at …

Our 13 Best Social Media Marketing Tips Ever!

Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The …

Twitter reportedly plans to embed users' tweets alongside ads

According to <i>Digiday</i>, Twitter is working on a new form of advertising that would connect tweets from normal users with a company's own advertising. The new service would be able to collect together related tweets and promote them in tandem with ad campaigns. Ad execs were shown the new system during …

Influencers Are Your Most Powerful Brand Advocates

Influencer marketing allows brands to connect with digital audiences in unprecedented ways. Consumers have developed deep connections with the …

Public Relations