Stanley Falinski

21 Flips | 6 Magazines | 4 Likes | 2 Following | 1 Follower | @Cooney11 | Keep up with Stanley Falinski on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Stanley Falinski”

Why Customer Gratitude Trumps Loyalty

Brands want loyal customers. They buy more, pay more, and refer more. But research shows that loyalty is in decline. Consumers are considering more brands and switching providers more frequently than ever before.<p>So what can marketers do with their loyalty programs to earn greater trust, commitment …

25 Books Jeff Bezos, Mark Zuckerberg, and Other Top CEOs Recommend

Here are 25 books recommended by some of the top CEOs in the world to kick off your reading list.<p>Successful CEOs never stop learning. Personal growth is almost as important as hard work in building a winning business. Many entrepreneurs accomplish this through workshops, conferences, and even a few …

The Absolute Beginner's Guide to Social Media

Be selective<p>Your early foray into social media might seem a bit daunting and it can indeed quickly overwhelm you if you try too much, too soon. Don’t make this mistake. There’s no need to dive headlong into a long list of networks, or even the top four, right out of the gate.<p>Pick just one or two. …

As Wayfair Goes Public, Big Marketing Spending Raises Big Questions

Wayfair has been spending a ton on TV commercials and other advertising.<p>Online furniture seller Wayfair has been a hit in its first day as a public company, but the company’s future success will likely hinge on whether its large marketing expenses attract shoppers who continue to come back time and …

Value Proposition Design

4 alternatives to increasingly expensive Facebook ads

The news that the average cost of a Facebook ad had jumped 123 percent compared to a year ago was disheartening for small businesses.<p>Until recently, growing businesses and startups had found the social media site an affordable place to post ads. But competition for Facebook’s limited ad space had …

25 Business Books that You Won't See on Most Bookshelves

<i>Gregory Ciotti is the marketing director at Help Scout.This post originally appeared on the Help Scout blog.</i><p>Read to lead, right?<p>There are few better “hacks” in life than reading—distilled knowledge that often took years to assemble can be consumed in just a few hours.<p>The problem is that many …

Make Your Marketing Content Useful

Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you …

The Ultimate Marketing Machine

Artwork: Markus Linnenbrink, DIEDRITTEDIMENSION, 2011, JVA/Prison, Düsseldorf Rath, Germany<p>In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so …

Make Customers Want to Buy Offline

Showrooming, once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Today we can investigate everything from cars to books to groceries in person and then proceed to order them online, often with greater ease and significant savings.<p>Chalk …

Summer Chickpea Salad with Honey Garlic Lime Vinaigrette

The Simple Chickpea Salad I’m Losing My Mind Over.<p><i>by</i> Jessica <i>on</i> June 23, 2014 168<p>I feel ridiculous.<p>This is so easy. But it tastes SO FAB. I’m …

Reduce Stress with Mindfulness

<b>Maria Gonzalez</b>, author of <i>Mindful Leadership</i>, explains how to minimize stress – not just manage it. Contains a brief guided breathing exercise.<p>SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. I’m talking, today, with Maria Gonzalez, the author of the book and …

Amazon Turned a Flaw into Gold with Advanced Problem-Solving

<i>“It’s not that I’m so smart, it’s just that I stay with problems longer.”</i><p>— Albert Einstein<p>Several years ago, Amazon was struggling with scaling its e-commerce infrastructure and realizing that many of its internal software projects took too long to implement, a major pain point from a competitive …

The Twelve Sales Metrics that Matter Most

Sales is both an art and a science. It is the skillful combination of emotion and logic, people and process, free-thinking and organization. I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, …

Entrepreneurs’ Brains are Wired Differently

Windows of entrepreneurial opportunity can open unexpectedly and briefly, typically under conditions of risk and uncertainty. Founder entrepreneurs must therefore be alert, tolerant of ambiguity and able to respond quickly when opportunity knocks. But does this mean that founders´ brains work …

The Seven Imperatives to Keeping Meetings on Track

There’s nothing more annoying than a meeting that goes on and on and on. As a manager, it’s your job to make sure people don’t go off on tangents or give endless speeches. But how can you keep people focused without being a taskmaster or squashing creativity?<p><b>What the Experts Say</b> <br>The good news is …

Algorithms Won’t Replace Managers, But Will Change Everything About What They Do

The labor market is about to be transformed by machine intelligence, the combination of ubiquitous data and the algorithms that make sense of them. That’s according to economist Tyler Cowen, in an argument spelled out in his recent book Average is Over. As Cowen sees it, your job prospects are …

Change Management Is Bigger Than Leadership

If an organization needs to undergo significant change, that’s a leadership issue, right? Old dogs will learn new tricks when the lead dog — or ape, or penguin, depending on the management fable of the moment — shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver …

Peugeot B1K Concept Bicycle (r)