Cooladata

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The metrics that matter for successful gaming companies

If you’re a gaming company seeking an edge over the competition, you’re probably also a big fan of game analytics. At the same time that you are measuring your regular MAUs and DAUs, CPIs and CTRs, you’re also measuring LTV, CAC, and of course ARPU, no matter what platform you’re on.<p>But rather than …

Analytics

BI for Digital Marketing

Product leaders, marketers and business executives in insights-driven business cannot rely anymore on analytics that aggregate pageviews, clicks, and …

Marketing

Real Time Analytics: Key to Discovering the WHY of User Behavior

<i>Real-time analytics aren’t optional. Organizations that can’t deliver faster insights on streaming data will be left behind.</i> – Forrester Research<p>In …

How 3 Factors Will Drive Your Approach to Business Intelligence - Small Business Trends

Findings from a recent study by Gartner showed that the number of organizations embracing business intelligence (BI) platforms continues to grow, but …

The 4 Mistakes Most Managers Make with Analytics

There is a lot of hype surrounding data and analytics. Firms are constantly exhorted to set strategies in place to collect and analyze big data, and warned about the potential negative consequences of not doing so. For example, the Wall Street Journal recently suggested that companies sit on a …

IDG Contributor Network: Has big data reached a tipping point in the cloud?

There is no doubt that big data analytics is fast becoming integral to business intelligence. Besides many initial failed projects, primarily due to …

Big Data

The Webcollage Portal: Delivering Insights That Matter | Behavioral Data Analysis and Visualization

Since 1999, <b>Webcollage</b> has set the industry standard for publishing rich product information to retail websites. The Webcollage® Content Publisher …

Analytics

How Trading Companies are Leveraging Behavioral Analytics to Win Conversions and Retention

In the dynamic trading industry that relies so heavily on trader conversions and retention, traders need to understand what drives customers toward …

Analytics

The Definitive Guide to Effective Marketing Metrics & Cohort Analysis

<b>The Definitive Guide to Effective Marketing Metrics & Cohort Analysis</b><p>The struggle with Analytics knows no boundaries. It traverses industries, …

How To Hire A Data Scientist | Articles | Big Data

In a recent survey by digital transformation firm Atos, 90% of businesses who responded said they will be using data analytics in their key functions …

10 Benefits of Analyzing Data at the Edge in an IoT Environment

1 of 12<p>A tremendous volume of data is created at the sources in most internet of things (IoT) environments. Historically, organizations wanting to …

How business intelligence can help non-techies use data analytics

<i>Credit: Andy Lamb</i>This isn’t just about taking metrics and putting them on a dashboard, color-coding thresholds and showing trend lines — although that certainly helps. Visualization is also about understanding why you need to analyze your data and act on it in the first place and creating …

Big Data

Intel Rolls Out New Chips in the Battle for Data Center Business

Intel (intc) on Tuesday announced a new line of microprocessors for data centres, setting up a battle with Advanced Micro Devices (amd) and others …

The Definitive Guide to Effective Cohort Analysis

Cohort analysis may be one of the most effective ways to gather information about your customer behavior, but it’s also one of the most underutilized.<p>…

What is behavioral analytics

The analytics space in today's digital age is overflowing with tools to analyze user behavior. Businesses that take the time to analyze customer …

Analytics

3 Critical Decisions That Can Make Or Break An E-Commerce Business

In order to understand the entire shopper journey and listen carefully to the story your shoppers are telling you, there are three critical decisions …

'Disturbingly slow' e-commerce site load times turning away shoppers

Dive Brief:<p>E-commerce site performance continues to be “disturbingly slow,” and some retail web sites fail to load elements such as images correctly …

Survey: Big data, predictive analytics top investment priorities

Dive Brief:<p>About 40% of 100 merchandising professionals and category managers surveyed by JDA Software Group said big data and predictive analytics …

Retailers chafe at Amazon’s tight hold on data

<i>The Digiday Retail Summit is coming up at the end of July, and we just opened up a few complimentary passes for brand and retail executives.</i> …

Amazon's grocery push playing catch up with Chinese e-commerce giants

BEIJING (Reuters) - As Amazon.com Inc (AMZN.O) looks to swallow U.S. grocery chain Whole Foods, China's tech giants are already digesting hefty bricks-and-mortar deals, taking the lead in the battle to transform supermarket shopping with big data and better supply chains.<p>China's Alibaba Group …

eCommerce

Advanced Analytics Solution: To Build or Buy

Prior to the digital age, businesses had direct relationships with their customers. A company could ask the customer for feedback, such as what they …

Big Data

Cooladata: The Salesforce Venture Changing How Brands Analyze Human Behavior

The business intelligence market is projected to become a $20 billion industry by 2019, with 85% of business leaders believing big data will dramatically change the way they operate their company.<p>In the same year, an estimated 90% of large-scale organizations are expected to hire a Chief Data …

Big Data

How to Measure the ‘WHY’ Behind User Behavior?

In our data-obsessed world, collecting user data is easier than ever before. Analyzing it and sifting through it to find valuable insights, however, still presents a huge challenge for businesses.<p>Tracking the success of your website or mobile app has not only become necessary, but crucial as well. …

The Combined Forces of Big Data and IoT to Revolutionize Global Lives

Coalescing big data and IoT certainly is propelling new innovation and creating new heights in the data analytics realm. The huge amount of data that …

Big data and data analytics: I do not think it means what you think it means – R&E Search for Evidence

<i>With credit and apology to William Goldman</i><p>With so many players latching on to the idea of big data these days, it is inconceivable that everyone has …

“7 at Once” Technologies you must know will boast @2017 & ahead

The tech revolution, I’m amazed to the technology available to us and also new coming technology all around. As I see all over the internet we have …

25 Big Data Terms You Must Know To Impress Your Date (Or whoever you want to)

Big Data

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical …

Big Data: Will We Soon No Longer Need Data Scientists?

The job of data scientist — the quintessential big data job, and the job that was just voted the best job in America for 2016 — is at risk.<p>Data scientists have been called “unicorns” because finding the right person with the right set of skills — including coding, statistics, machine learning, …

Big Data