Connor O'Keefe

19 Flips | 3 Magazines | 11 Likes | 1 Following | @ConnorOKeef3eso | Keep up with Connor O'Keefe on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Connor O'Keefe”

3 Exponentially Better Alternatives to Banner Advertising

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.<p>Having started my career in 1994 building some of the very first commercial websites, I have more than 22 …

Identify Your Ideal Customer And Watch Your Business Soar

I’m going to be <i>very</i> honest with you… sometimes conversations with prospective clients can be downright painful.<p>Especially when I’m trying to …

Thinking Like the Customer: How to Target the Right Keywords

by Jayson DeMersWith seemingly endless programs and tools available for doing keyword research, it can be frustrating to try to figure out the best …

A social marketers’ guide to the different languages of social media

<b>By Tristan Gray</b><p>Success in social media marketing does not rely entirely on the quality of content or number of connections your business has. Though …

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that …

How to Create Compelling Content To Attract Your Target Market

Have you ever wondered how to grow your business online using free facebook tactics.<p>Well today I will give you part two of my facebook community …

Why Understanding Your Target Demographics is Crucial for Customer Acquisition

Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you …

How To Start An Internet Business Pt 1 – Target Market

This is a question, we are often asked: How Do I Start An Internet Business?Whether you’ve been attempting to create a business for years and have …

Why Do Creative Professionals Have Trouble With Marketing?

So, You Don’t Like MarketingI’m starting to believe that creative professionals who are negative about social media and digital marketing have a …

Seasonal marketing: reaching your target market at just the right time

<b>If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to</b> …

Do These 2 Things To Clearly Define Your Target Market

Learn about why it's critically important to clearly define your target customer and meet them where they are.<p>Entrepreneurs have big dreams. They want the entire world to know and love their products and services. They're not content with moderate success. They want to dominate the market.<p>It can be …

The six questions you must answer to launch your startup brand

Many companies start up…but only brands launch. There is a huge difference — and a gaping strategic chasm — between launching a startup, and …

What if the people I most want to help are broke?

There are three main criteria of a viable target market. First, it needs to be clear. I should know immediately if I’m in that group or not. Second, …

Let Demographics Help Guide Your Marketing Strategy

Even with the best products and services, any business without effective marketing can find itself dead in the water. And marketing is only as good …

Flow Chart Shows You What Chart to Use

Amit Agarwal, of Digital Inspiration, posts this Andrew Abela creates this flow chart that helps you decide, well, what type of chart to use. Start …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customers

How to Write a Great Business Plan: Sales and Marketing

The sixth in a comprehensive series to help you craft the perfect business plan for your startup.<p><i>This article is part of a series on how to write a great business plan.</i><p>Providing great products and services is wonderful, but customers must actually know those products and services exist. That's why …

Small Business