Connor O'Keefe

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3 Exponentially Better Alternatives to Banner Advertising

With the average click through rate at a historic low of 0.06%, banner ads are failing to deliver results 99.94% of the time. Here are 3 viable alternatives with proven results.<p>Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital …


Identify Your Ideal Customer And Watch Your Business Soar

I’m going to be <i>very</i> honest with you… sometimes conversations with prospective clients can be downright painful.<p>Especially when I’m trying to …

Small Business

A social marketers’ guide to the different languages of social media

<b>By Tristan Gray</b><p>Success in social media marketing does not rely entirely on the quality of content or number of connections your business has. Though …


How to Create Compelling Content To Attract Your Target Market

Have you ever wondered how to grow your business online using free facebook tactics.<p>Well today I will give you part two of my facebook community …

Why Understanding Your Target Demographics is Crucial for Customer Acquisition

Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you …

Small Business

Seasonal marketing: reaching your target market at just the right time

<b>If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to</b> …

Do These 2 Things To Clearly Define Your Target Market

Learn about why it's critically important to clearly define your target customer and meet them where they are.<p>Entrepreneurs have big dreams. They want the entire world to know and love their products and services. They're not content with moderate success. They want to dominate the market.<p>It can be …

Business Strategy

Let Demographics Help Guide Your Marketing Strategy

Even with the best products and services, any business without effective marketing can find itself dead in the water. And marketing is only as good …


Flow Chart Shows You What Chart to Use

Amit Agarwal, of Digital Inspiration, posts this Andrew Abela creates this flow chart that helps you decide, well, what type of chart to use. Start …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

How to Write a Great Business Plan: Sales and Marketing |

Providing great products and services is wonderful, but customers must actually know those products and services exist. That's why marketing plans and strategies are critical to business success. (Duh, right?)<p>But keep in mind marketing is not just advertising. Marketing--whether advertising, public …

Small Business