POPESITES

20 Flips | 2 Magazines | 15 Likes | @ConnerPope2016 | https://popesites.tech/medical-theme-for-sale

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably …

5 Ways to Expand Lead Nurturing Beyond the Inbox

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales …

Top 10 Marketing Automation Mistakes

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even …

Moving Past Responsive Design to a Mobile-First Email Strategy

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using …

Infographic: Top 10 B2B Paid Search Mistakes

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign …

AdWords

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

In the B2B marketing world, Account-Based Marketing (ABM) is a hot topic right now—however, the term “ABM” can encompass a whole range of activity, …

5 Key Tips for Driving Attendance at Field Events

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar …

Origami Logic Scores Gold with “Brand Olympics” Campaign

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands …

When & Where Should B2B Companies Outsource Marketing?

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information …

Video Tech Company Leverages SEM to Drive Enterprise Leads

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging …

Which Comes First: Lead Nurturing or Inside Sales?

For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales …

Spear Marketing Group Brings Agency Services to Autopilot | Spear Marketing Group

Leading B2B demand generation agency delivers strategic and creative capabilities<p><b>Walnut Creek, CA and San Francisco, CA – November 30, 2016 –</b> Spear …