Michael Liebowitz

59 Flips | 2 Magazines | 1 Like | @ConcordianMind | Keep up with Michael Liebowitz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael Liebowitz”

Why Your Company Must Be Mission-Driven

A clear mission inspires employee engagement, fosters customer engagement, and helps boost company performance -- among other benefits<p>Let's face it, …

Why Purpose-Driven Companies Are Often More Successful

What’s the secret behind successful companies these days? A strong sense of purpose is good for their business.<p>What makes some companies wildly successful while others flop?<p>Starting and surviving in today’s economy is hard, but the companies that figure it out have something in common: the pursuit …

Marketing in the Age of Alexa

T<i>he autonomous car dropped Lori at her home and then left for its scheduled service at the dealership. It would be back in time to take her to the airport the next morning. On the way into her house, Lori gathered the drone deliveries from the drop box on her stoop. The familiar voice of Eve, a</i> …

Your Brain Has A “Delete” Button–Here’s How To Use It

This is the fascinating way that your brain makes space to build new and stronger connections so you can learn more.<p>There’s an old saying in neuroscience: neurons that fire together wire together. This means the more you run a neuro-circuit in your brain, the stronger that circuit becomes. This is …

How I Went From Directing My First Spec Ad to Primetime TV Spot in Eight Months

Here are some lessons learned in my journey to becoming a commercial director.In 2016, I started to see my favorite directors make these 30 second to …

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

Unilever’s rallying call for a crackdown on fraudulent influencer marketing has revealed that other advertisers have been contemplating the issue for …

Could Multiple Personality Disorder Explain Life, the Universe and Everything?

A new paper argues that the condition now known as “Dissociative Identity Disorder” might help us understand the fundamental nature of reality

Consciousness

Author Simon Sinek Is Full Of Hot Air (And Other Reasons You Should Follow His Lead)

Simon Sinek is awesome at making money from his ideas. In the wake of a blockbuster TED Talk, he published a book called <i>Start With Why</i> that quickly became a bestseller. Then he parlayed that into a run of high-traffic YouTube videos and even higher-priced keynote speeches. With his serious air, …

Six Surprising Facts That Explain Trader Joe's Secrets To Success

The folks at Trader Joe’s decided to produce a five-part podcast series, Inside Trader Joe’s, to “provide some insights into what we think makes Trader Joe’s special.” Amid the banter, fun stories and reports of employees’ favorite items are valuable insights about how the company operates. Despite …

Insight: Dear, Startups: - CBA, designing brands with heart

Insight<p><p>Why you should build a brand, not buy a logo<p>Dear, Startups:<p><i>Why building a brand - instead of buying a logo - may be your key to success.</i><p>In a …

Kraft Heinz is going after small organic food brands just as Whole Foods abandons them

Kraft Heinz wants to become a launching pad for organic, natural, and "super-premium" food brands.<p>The company said Wednesday that it's launching a new business, called Springboard Brands, dedicated to finding and growing these brands, which it says will "shape the next generation of food."<p>"We are …

Kraft Heinz

Here's the Smart Secret Behind the Most Successful Product on Amazon

Share the wealth, let your customers talk to one another--but start with a product you're sure they'll love.<p>You might already know about Instant Pot--a crazy success story from a small Canadian company that is perennially one of the most popular products on Amazon.<p>Muscling it to the top of the …

[Blog] Why I stopped using roadmaps and switched to GIST instead

Why I stopped using product roadmaps and switched to GIST planning<p>Over the years I created my fair share of product strategies, roadmaps and project …

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Here’s How to Avoid the End of Brand Marketing

America’s generation of future marketers is growing up on video and in photos. They’re becoming naturally accustomed to documenting their lives and …

Marketing

A 40-Year-Study Found That Kids Who Do This Are More Likely to Earn the Most Money When They Grow Up

Even researchers were surprised to learn which kids grew up to earn the most money.<p>Imagine you are asked to look at a sixth-grade class and predict which students will earn the highest income as adults. Which kids would you choose?<p>Do you go for the studious kids? The shy kids who are eager to …

Why Startups Must Break the Failure Fetish and Focus on What Works

There is something curious going on in startup land: From learning to accept failure as part of the creative process we seem to have gone into …

Startups

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I launched WellPath and was starting out as a first-time entrepreneur seeking to get initial traction without the …

Marketing

15 Mind-Blowing Facts About the Human Brain Every Entrepreneur Should Know

We've learned more about the human brain in the past 15 years than we have since the birth of mankind. These newly discovered facts are especially important to entrepreneurs.<p>In the past 15 years, technological advancements have given neuroscientists and researchers the tools to gather more facts …

The Most Effective Email Marketing Tactics in 2017

Marketers rank message personalization and the creation of meaningful calls to action as the two most effective email tactics, according to recent …

Don't Suck: Why Digital Publishing Needs Quality | Articles | Chief Digital Officer

Digital publishing is difficult for all manner of reasons. With the wildly oversaturated market, the fragmented distribution network, the …

Marketing

30 Pro Reporting and Interviewing Tips for Content Marketers

Six years ago, I reached out to fellow journalists and asked them to offer up their top tips for interviewing and reporting. I published the article, …

How to Win at Sales: Psychology Says This Strategy Will Convince People They Want Something They Really Don't Need

If your customers don't need your product, give them a promotion. If they do, give them information.<p>In a soccer game, each side has a clear game plan. It plays to attack or it plays to defend. Most of us operate in very much the same way. We do things to win, or we do things to "not lose".<p>When we …

Using Facebook’s Ads Framework as a Standard for Social Selling

Whether you’re fan of Facebook or not, you’ll probably agree with one thing: Facebook leads the way when it comes to social media advertising.<p>With …

Social Media

As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Ask millennials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.<p>Serving an older population is a great thing, so long as that’s what a company intends to do–like AARP …

The Dark Side of Growth

If you want to grow a business quickly, the first step is to destroy it.<p>When Howard Schultz bought Starbucks, it was a small, local coffee chain in …

Should Your Brand Lead With Its Values?

Evaluating companies’ polarizing political stances.<p><i>This story reflects the views of this author but not necessarily the editorial position of</i> Fast Company<i>.</i><p>There’s a way of being in the world that’s “all things to all people.” When a person is said to be that way, it’s not typically a flattering …

Vodafone brand chief: 'The broadcast era of marketing was an aberration'

The days of pushing out marketing messages to a passive consumer are over, according to Vodafone's most senior marketer, and marketers will now need …

The end of the internet startup

We haven't had a major new technology company in more than 10 years.<p>Silicon Valley is supposed to be a place where a couple of guys in a garage or a dorm room can start companies that change the world. It happened with Apple and Microsoft in the 1970s, AOL in the 1980s, Amazon, Yahoo, and Google in …

Berkeley author George Lakoff says, 'Don't underestimate Trump'

George Lakoff, retired UC Berkeley professor and author of <i>Don</i><i>’t Think of an Elephant,</i> is one of a very few people in Berkeley who does not …