Colin

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How to Automate Your Marketing Reporting with Google Data Studio

MARKETING AUTOMATION · 15-MINUTE READ · By Manuel Martinez on March 12 2018.Are you currently up to ears with your monthly reporting? For many …

Analytics

How to Implement a Killer GTD System in Google Sheets

The Power of Simple Columns, Rows, and Formulas<p>Almost 10 years ago, I read <i>Getting Things Done</i> for the first time. It showed me the importance of …

How to set up a Google Classroom to train students, employees, or anyone who wants to learn

Google Classrooms is an easy way to create an online educational environment. Jack Wallen shows you how to create your first class so you can begin …

8 Steps to Setting Up Ad Conversion Tracking the Right Way

Get it right from the start by following this Google AdWords expert's advice for tracking your ad spend.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> …

AdWords

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to …

Marketing

The Data Types You Should Be Using to Create Segments for Personalization

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set …

Top Social Media Monitoring and Analytics Tools You Can’t Live Without

Image taken from PixabayIt doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of …

Social Media Marketing

Ten Years Later, How Google Analytics Changed Marketing

For more information for those who want to do the same, we have created free informational material on Apache, IIS, and NGINX log analysis with ELK as well as an overview on AWS log analysis with the open source stack. While the creation of such open source dashboards will not solve every analytics …

What is Google Data Studio and how can you use it?

Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry …

Search Engines

Pirate Metrics (AARRR) dashboard example

View Live Dashboard<p>Why is a pirate metrics dashboard useful?<p><b>Pirate Metrics is a popular metrics framework for online startups</b> created by Geckoboard …

What is Analytics User Explorer, and how useful is the data?

Along with many other impressive announcements recently, Google has been busy providing users some interesting new features to enhance its already …

Analytics

10 Google Analytics Hacks to Better Understand Your Audience

Google Analytics is a powerful tool for better understanding your site's traffic, but did you know there are key ways you could use that data to increase your ROI?<p>A. Set and Analyze Goals<p>If you're not setting up goals within Google Analytics, you're missing a powerful opportunity to truly …

Google Analytics

Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing

As online marketers, we all have great web metrics at our fingertips….or do we?Using hard facts to support business decisions requires two things: …

Analytics

43 Apps and Extensions Making Google Chrome the Best Small Business Browser

From collaboration to productivity, Google Chrome does it all for business users. In honor of National Small Business Week, here are 43 add-ons that …

Google

Introduction to Google DFP: Using Queries and Reports

Now that your ads have been running and a bit of cash is rolling in, you and your clients can use reports to see what's working and what's not.

Google

All the weird things you can measure with Google Analytics

So you probably have a website, be it a blog, a content or commerce website or any other kind of site. So you installed Google Analytics manually or …

Analytics

21 Digital Mistakes SME Make and How to Avoid Them

<b>Having consulted and audited a few local businesses I have discovered a few common oversights that SME’s are making with their websites and digital</b> …

Improve your UX with Google Analytics

<i>Erika Hall</i> <i>from Mule will be looking at a human approach to analytics at</i> <i>Generate Sydney</i><i>. In her session,</i> <i>Beyond measure</i><i>, she'll explain how more data</i> …

Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting …

Marketing

How to Use Google Analytics for Social Media Measurement

The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business …

Analytics

Free Google Analytics Dashboard for Email Marketing

We’ve been focusing a lot on metrics & reporting internally here at Campaign Monitor.<p>We’ve overhauled the way we measure signups and are really …

Integrating Analytics & CRM Platforms – SMX West 2016

I’m giving a talk later today at SMX West on closed-loop analytics. It covers enriching your web analytics data with customer information from your …

Analytics

12 Google Analytics Custom Reports to Help You Grow Faster

“<i>Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital</i>,” said Aaron Levenstein, a former professor of business …

Analytics

Google Analytics Goals: How to Track Stats You Actually Care About

When it comes right down to it, you don’t care all that much about views and visits. Or at least, you shouldn’t.While having a ton of views is nice,</i> …

Google Analytics

9 Practical Ways to Boost Website Conversion

If you have a business, you have a website – that’s a given. But is your website doing its job?<p>A good website design is optimized to convert as many …

Marketing

Prioritizing Local Search Profile Listings: 2 Methods

Looking to start building those local citations? Columnist Lydia Jorden explains how to determine which local business listing sites are worth …

Local Search

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize <i>one night stands</i>, rather …

Analytics

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in …

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

Startups