Coker Olumide Ayodele

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7 books that will give you the tech knowledge you need to start a business

And every college kid dreams of becoming a tech billionaire. There's a certain 'hollywoodization' of entrepreneurship.<p>It's also much easier to start a business. Throw up a website using one of the many templates out there, host it on Amazon Web Services or GoDaddy, find a problem you think exists, …

Read President Obama's Democratic Convention Speech

Text of President Barack Obama’s speech Wednesday at the Democratic National Convention, as provided by the White House.<p>___<p>Hello, America.<p>Twelve …

Why You Need to Add Live Video to Your Social Strategy

Live video has taken over the social media marketing game. Here's how you can use it to boost your brand visibility.<p>In the last year or so, live video has become the talk of the town as it pertains to social media marketing. First, there was Meerkat and Periscope. Then there was Facebook Live. And …

Social Media

25 Of The Best Resources For Teaching Critical Thinking

...The post 25 Of The Best Resources For Teaching Critical Thinking appeared first on TeachThought.

Health Benefits of Ginger

Ginger is one of the most delicious and nutritious spices there is. There are many nutrients and bioactive compounds packed into it to keep your body …

Google Study Shows Video Content Become More Important for Ads and Multi-Device Marketing

Video content and ads are reaching new new audiences as mobile technology and internet speeds improve.<p>Online video has come a long way from the time when grainy, minute-long clips took half an hour to download. And with advances in mobile technology and internet availability, consumers are watching …

AdTech

Here’s Why You Should Be Using Email Templates

A well designed email template can build structure into your emails, create familiarity with your brand and most of all, increase subscriber …

The Brand Marketer’s Guide to Social Media Advertising

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it …

Social Media

Does e-reading affect critical thinking?

Do students learn as much when they read digitally as they do in print?<p>For both parents and teachers, knowing whether computer-based media is …

Pedagogy

15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase.<p>It’s heading into a trough.<p>You could call it……the dip of disillusionment.<p>For many the promise …

Why Investing in a Logo is Key to Startup Marketing Success

If you're trying to compete, especially in a challenging market, and your branding is second-rate, you're in trouble. Logos are important. Here's …

How to Protect Your Business From Creative Disruption

Depending on the year you start counting, the lifespan of a Fortune 500 company has gone from 75 years to just 15. In our fast-moving ever-changing world, new technologies and products are disrupting businesses and entire industries at an accelerating rate.<p><b>Internet</b><p>The Internet has been a major …

Is Word-of-Mouth Marketing Still Worth Your Time?

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been …

Maslow’s Hierarchy of Needs for Online Marketing

Have you ever heard of Maslow’s Hierarchy of Needs? Today I’d like to talk about the connection between the Maslow’s Hierarchy and online marketing. …

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How to Promote a Facebook Page for Consulting Services<p><i>by Suzanne Rose</i><p>Facebook provides an effective tool for marketing consulting services. Its …

Warren Buffett & Bill Gates Discuss Innovation, Business and Success

Warren Buffett and Bill Gates answer students questions at the University of Washington. These questions cover topics such as innovation, their path …

Why Collaboration Doesn't Work

If we consider what it is we want to collaborate on, the process to take, the people involved, and how it all fits into our context, collaboration …

Why Your Brand Needs A Real Style Guide

A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, …

Graphic Design

The 10 most valuable career skills you can acquire in your spare time

In other words, they evaluated a ton of different skills that companies look for in their job postings and then evaluated how much higher those jobs paid on average than similar jobs that <i>didn't</i> include those skills.<p>For example, a lab technician job that includes a requirement for the "data …

Emotional Intelligence as a Leadership Predictor

Everyone is familiar with the term 'intelligence quotient' or IQ as a measure of intelligence. However, is it the best predictor of success especially as a leader? There is another level of intelligence that is viewed equally, if not more importantly, as a measure of potential leadership success …

6 effective leadership styles we can learn from 'Star Trek'

In order to boldly go where no one has gone before, you've got to be a pretty awesome leader.<p>Over the years, the "Star Trek" franchise has given us many characters who've acted as inspirational, pioneering leaders.<p>Throughout the franchise, these captains and commanders have had very different …

The Hard Truths of Globalization

It’s easy to feel that ­globalization—one of the most vital business trends of the past half-century—is in retreat. Millions of ­voters in the U.S. …

The 10 things in advertising you need to know today

<b>1. UK broadcaster Channel 5 has a novel plan for growing its online video service.</b> It is launching a TV channel called My5.<p><b>2. Google-backed UK startup Yieldify is settling with the US rival that accused it of copying code.</b> The accusations, leveled by US competitor Bounce Exchange, prompted an ugly …

Why Social Data Are Transformational

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Advertising Industry

Reading has been proven to help sharpen one extremely important emotion

"Fiction might be the mind's flight simulator," Keith Oatley wrote in a new review of the research on reading and mental health, published Tuesday in Trends in Cognitive Sciences.<p>Research into the psychological impact of literature suggests that when we read stories in which characters are rich and …