Clayton Adams

122 Flips | 5 Magazines | 55 Likes | 6 Following | 34 Followers | @ClaytonAdams | Keep up with Clayton Adams on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Clayton Adams”

How to Improve Your Sales Skills, Even If You’re Not a Salesperson

At some point in your career, even if you’re not a salesperson, you’re going to have to sell something — whether it’s your idea, your team, or yourself. So how can you improve your sales skills, especially if you don’t pitch people often? What should you focus on first? And what should you do if …

The Secret to an Irresistible Elevator Pitch in 4 Steps (Hint: Don't Even Mention Your Product) | Inc.com

I stepped onto an elevator at the airport and three people followed behind me -- a young woman and two young men. We were on Floor 3, they were going to Floor 4, I was riding to Floor 5.<p>The door closed and the woman turned to her friends, "Do you know where my parents are right now?" They shook …

Martin Luther King, Jr.

What Is The Difference Between A Chief Strategy And Chief Marketing Officer?

At the recent Theory and Practice in Marketing Conference, I discussed some research regarding the different types of CMO roles, with one type being focused on guiding firm strategy. However, there are many firms where both CMOs and CSOs (Chief Strategy Officers) exist, making it unclear what the …

Marketing

Why Traditional SEO Is Dying

Life seemed simpler back in the early days of online search. Users relied on search engines to look up information, instead of apps and social media channels like they do now. Back then, brands simply needed to insert the right keywords in the right places to rank well in search results. But, …

You Actually Can Teach Employees How To Have A Great Attitude

Teaching attitude is something that a lot of leaders give up on before they even try. They say “Pat just is the way he is. He’s a little cranky, and he’s a little sarcastic, but I can’t do much about that.” But when you look at great leaders, they do teach attitude, and so can you.<p>The first step is …

Boost Sales By Driving Your Culture with These 3 Tips | Inc.com

<i>By Mattson Newell (@MattsonNewell), a Director for Partners In Leadership who works with leaders to create greater workplace accountability and facilitates enterprise-wide culture change.</i><p>In our day and age everyone is looking to drive bigger sales, faster. To accomplish this, leaders of sales …

Common CRM Mistakes and How to Avoid Them - Small Business Trends

We live in the age of the customer, where businesses are built on the relationships they have with their shoppers. Customer relationship management …

Small Business

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

Facebook is the biggest social network in the world, but that doesn’t mean it’s a marketer’s dream solution.I spend a ton of money on Facebook fans. …

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing …

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous | Inc.com

LinkedIn just channeled its inner Facebook, making a move to leverage more of its users' personal data so marketers can connect and engage in a more personalized fashion.<p>"Today, we're excited to announce the launch of PYLON for LinkedIn Engagement Insights, a reporting API solution ... that lets …

60,000 Visitors and Counting: How to Double Your Traffic With Infographics

According to WebDAM, the human brain processes visual data <i>60,000 times faster than text</i>. And, there’s more: <i>65% of your audience are visual learners</i>. …

17 Overlooked Content Marketing Promotion Ideas To Try in 2017

As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish …

15 tips and tricks to close more deals and make tons of money in 2017

Selling is a tough job.<p>But there are certain things you can do to improve your salesmanship.<p>We sifted through a number of different sales-related surveys and reports to come up with the 15 things every salesperson should do to up their game in 2017.

A Content Marketing Strategy Must Revolve Around Branding – NOT SEO

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search …

Marketing

The Stats Are In -- Time To Up Your Email Game And Sell More, Or Do Nothing And Be Ignored

The problem with email is that its success is not exactly a secret -- well, not among those in the know, anyway. That means a lot of brands are …

Sales Productivity Tools You May Want In 2017

Some recently introduced tools which could really boost the productivity of sales reps and sales manager.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Sales productivity tools play an important role …

6 Best Ways Albertsons Applies Chaos Theory to Social Media Marketing | Inc.com

Don't worry if you've never studied chaos theory. This is not intended to be a crash course, but rather the sharing of some important insights from a digital marketer who has studied the art and science of chaos and has applied what he knows to social media marketing.<p>While most traditional science …

Public Relations

6 badass marketing ideas from unconventional industries

From a business standpoint, it doesn’t make sense to spend money on marketing unless it helps you generate more revenue. And where are the best places to spend your marketing dollars? If you’re thinking Google AdWords, SEO, or social media – yeah, they’re great – but they’re also …

3 Psychology Hacks To Increase Brand Engagement

1. Talking About Yourself Gets You High<p>It may come as no surprise, but people like talking about themselves. But is there a reason for that? A …

5 Things You Should Unlearn About Marketing | Inc.com

The belief that entrepreneurs can't market like the big guys is a marketing myth in itself. While you may not have the budget of IBM or Brooks Brothers, you can easily apply all the advice shared here to your own marketing strategies.<p>So get rid of the rules and conventional thinking and discover …

These Are 3 Reasons Not to Use Microsoft's New Outlook CRM Offering

My ten-person company is a Microsoft Partner and a fan of Microsoft. We specialize in Customer Relationship Management (CRM). We sell their recently re-branded Dynamics CRM product line. We sell and implement three other great customer relationship management applications, too -- Salesforce.com, …

How Flywheel, Lululemon, And Camelbak Engage Users With Interactive Content Marketing Strategies

Content marketing is all about driving engagement and is one of the more effective ways to cut through the clutter of the overly saturated digital ad space. Resourceful and compelling content is always valued by customers and is critical to generating long term brand loyalty and meaningful sales.<p>As …

Marketing

8 Reasons to Start a Full-Scale Digital Marketing Campaign [Infographic]

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot …

Become a Marketing Rock Star by Doing This

People aren't responding to your calls or emails? There is a solution.<p>The days of outbound marketing seem to be coming to an end. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spammy emails, and going door-to-door to close deals has become much less effective in …

Guidewire: How An Entrepreneur Can Win An Industry

For many startups, the focus is often on developing a product that is applicable for just about any industry (known as a “horizontal” strategy). The allure is that the market opportunity is enormous.<p>Yet what about going after a particular industry instead — that is, to take a “vertical” strategy? …

Business Strategy

5 Things Not to Do When Running a Small Business

I’ve been a creative entrepreneur since 2005. My first design company was a partnership with my significant other. It was largely a freestyle …

5 Tools To Help You Generate Better Content Ideas

Some days, you enjoy a wonderful flow of content ideas—everywhere you turn, it seems like you see the potential for a new article or infographic. Other days, you stare at the screen for hours, hoping for some kind of inspiration.<p>In the content marketing game, we’ve all experienced days like these. …

Marketing

SmashFly, A Service That Looks To Snag New Hires More Effectively, Raises $22M

Mike Hennessy thinks finding potential recruits is just like marketing — you have to keep them interested and snatch them at the right time.<p>Related Articles<p>The Essentials Of Hiring An Exceptional Startup Team Want To Work For Tesla? Elon Musk Turns To Twitter To Recruit Engineers The 20 Highest …

This is the Product Death Cycle. Why it happens, and how to break out of it

The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. …