Claudia Shapiro

25 Flips | 1 Magazine | @ClaudiaShapiro | Keep up with Claudia Shapiro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Claudia Shapiro”

Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)

We Millennials are widely regarded as the least proactive and most vacuous generation. So, most businesses think that to win our business, they must …

Marketing

16 Stats That Prove the Importance of Local SEO [Infographic]

Learn helpful local SEO statistics and trends that'll help you build a strong local SEO strategy and drive more people to your store.

New Competitors Forcing Banks to Reevaluate Innovation Strategies

Innovation continues to be a strategic priority in the banking industry, with new business models emerging including partnerships with fintech …

Banking

5 Entrepreneurs Who Built Their Brands with Content Marketing

There have been significant changes in how we connect with customers within the past couple of years.<p>Go back a few decades and the most effective way …

Credit Card Minimum Payments Are Designed to Keep You in Debt

It’s nice of your credit card company to give you the option to pay off your balance over time with small, minimum monthly payments. However, while …

Personal Finance

Roth vs. Traditional IRAs & 401(k)s - Video | Investopedia

Retirement<p>It all depends on your age, your income - and your plans for your retirement nest egg.<p>Investing<p>Here's how high earners can take advantage …

Post office banking: an old idea getting new life

This article is reprinted by permission from NerdWallet.<p>In big cities and affluent areas, banks can seem as ubiquitous as coffee chains. Making a …

Financial Services

Is Creating Content on Your Site and Sharing It The Best Content Marketing Strategy?

Is creating content for your website or blog and sharing it with your audience the best way to grow your online influence and increase your …

5 Things You Should Never Put in an Email

Scam artists and identity thieves will be sorely disappointed if you heed this advice.<p>With endless tales of hacking, from computer networks to email …

Identity Theft

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the <b>Digiday Content Marketing Summit</b> in early 2016, one of the biggest challenges most content marketers have been facing is the shortage …

This Is How Content Marketing Could Be Costing You

Creating content for your company is necessary if you want to bring in more customers. Without content, people have no way of hearing about your …

The Power Of Email Marketing is Still Here

You are getting a bad open rate, you are getting bad CTR, Users started opting out from your list. These events force you to think that “email …

How to Craft an Email Pitch People Want to Actually Read

I need to pitch people. But I need to be smart about it.<p>My inbox this morning is jammed with 16 messages from generous folks offering to help me run my startup. Recruiters, user-acquisition experts, software developers, video marketers, janitorial service providers: all templated pitches, all …

Selling

10 Pieces of Content Your Audience Really Wants to See [New Data]

Readers are changing, and so should your content marketing strategy. Learn what types of content your audience wants and how to create it.

How Google Ruined Content Marketing

Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless …

6 Mistakes Marketers Are Making With Mobile Facebook Ads

With over 1.5 billion users, Facebook is now bigger than the world’s largest country. It’s the most popular social network, making it one of the premier digital advertising channels for marketers. It’s also one of the world’s most visited platforms for mobile users. Nearly 1 billion of Facebook’s …

Using Digital Advertising to Engage Your Audience

Learn how to make your digital advertising work alongside your inbound marketing strategy, resulting in more effective, more loveable ads.

Five solid Google AdWords insights from analyzing half a billion dollars in ad spend

<b>In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.</b>Back in late …

69% of Americans Have Less Than $1000 in Savings

That's a big jump from just last year.<p>Americans are falling short when it comes saving money — specifically, setting aside money in savings accounts …

Personal Finance

Money Conversations to Have With Your Adult Children

Oh, to go back in time and apply all of your hard-earned financial knowledge. Imagine where your bank account and retirement savings would be! Sadly, …

Personal Finance

Tired of having your credit-card number stolen? Just make up a new one!

Regular readers of this column will recall that earlier this year, I had three credit-card numbers stolen across a few months. This has led me to …

Identity Theft

Importance Of Google-My-Business For Search Engine Optimization

According to a new analysis of the importance of Google My Business for local Search Engine Optimization, reported by ClickZ, it is essential. It’s …

SEO

7 debt payoffs that boost your credit score the most

If you are looking to increase your credit score, here are some ways to improve your score by tackling certain debts head on.<p>If you have a FICO …

Personal Finance

Many Americans still struggle to understand card agreements

Ever take a look at the terms and conditions when you sign up for a credit card? If you're like a lot of Americans, you probably haven't. And even if …

The Latest Social Media Marketing Lessons from Facebook and Google Algorithms

Brands grapple daily with the best social media marketing strategy for their objectives. As technology and audience preferences change, achieving …

Social Media