Claudia Andriani

36 Flips | 4 Magazines | 37 Likes | 4 Following | 5 Followers | @ClaudiaAndriani | Passionate about programmatic in RTB, social media strategies and new-tech. "Take wrong turns, talk to strangers, open unmarked doors!"

Tension, Paranoia, and Hilarity Run Through These Photos of Domesticity Gone Wrong

For most people, the home is a place to relax, unwind, and feel at ease, but for Israeli photographer Rubi Lebovitch, maintaining a household is …

Email Is the Best Way to Reach Millennials

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them? <b></b><p>The answer is email.<p>For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for …

9 Ways to Make Money On Instagram

Instagram started out as an image-sharing app with only a tiny workforce.<p>It found a sweet spot in modern society that combined vanity, social …

Our management tip of the day: Stop underestimating your ability to persuade https://t.co/NSNCIaWkr7

4 Reasons Why Consumers Trust Influencers

Therea��s a small coffee shop in my town a�� the kind of business you picture in your mind when you think of a small independent brand…<p>It is perfect …

Marketing

The original social media agency | 3 Reasons Why Domino's Use of the Pizza Emoji Is Marketing Genius

3 Reasons Why Domino’s Use of the Pizza Emoji Is Marketing Genius<p>Earlier this month, we covered the emerging popularity of branded emoji keyboards, …

Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of …

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated …

Space voyages? Underwater hotels? Survey reveals top travel predictions for 2030

The future often often seems so far off and fantastical. Yet with technological advances, we’re already seeing the arrival of self-driving vehicles (and flying cars!), 3-D organ printing and even “Back to the Future II”-like hoverboards. Not to mention things we take for granted, like the …

GroupM Singles Out Piracy Websites as Marketers’ Next Ad-Fraud Headache

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in …

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

A retweet is nice and all. But as an expression of affection, it's woefully lame.<p>Diet Coke understand this, and is taking a grand new approach to …

Braderie de Lille, il più grande mercato delle pulci d'Europa

Come ogni anno (con l'eccezione del 2016 in cui era stata annullata per la minaccia terroristica), anche nel 2018 si ripropone la tradizione della …

Regole e storie del Burning Man, il ritorno alla natura degli americani

Evento americano per eccellenza, nel tempo è diventato parola d’ordine per la controcultura più chic. Il Burning Man, il festival di musica che si …

5 Things to Keep in Mind When Moving to the Nordic Countries

<i>This (incomprehensive) list will hopefully enlighten you about some aspects of living in Norway, Sweden and Finland. (And yes, I know that I've forgotten all about Denmark and Iceland, but I'm not that familiar with these countries, so I'm going to focus on the other three, though there are, of</i> …

10 short stories written in a single tweet

Great literature doesn't always appear in novel format. Sometimes it can be found in a single tweet.<p>Master wordsmith and October's MashableReads …

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads

en_GB<p>article<p>Nike-owned trainers brand Converse has created a browser extension that uses adblock technology for consumers’ to replace other brands’ …

You Need a Community, Not a Network

The internet is great for spreading information and rallying crowds, but you can’t mobilize people to collaborate and create something of lasting value simply by connecting them via the web. To get serious results from a network, you need commitment and a continuity of relationships among the …

Prevent Your Strategy Offsite from Being Meaningless

I was facilitating the two-day executive offsite of a mid-sized technology company. The goal of the meeting was to solve major issues and identify potential opportunities that would guide their efforts, as a company, for the next year.<p>We were halfway through the first day and, while everything was …

The Music Industry Is About To Change, And Apple And U2 Are Just The Beginning

<b>Editor’s note:</b> <i>Philip Inghelbrecht is a co-founder of Shazam, investor in 8tracks, and a paying Spotify subscriber.</i><p>Of all industry roller coasters, the music industry must be the wildest.<p>The last 30 years reshaped the business in a way we never could have imagined. Music as a product changed …

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We're sorry, but the SCN page you want is no longer available. You may be able to find the information you need elsewhere in the new SAP community. …

Capturing Every Moment of Our Lives is Changing the Way We Experience Reality

Television personality Jason Silva recently put together a poignant video with <i>Shots of Awe</i> that examines <i>The Instagram Generation</i>, and how this …

30 Years of Music Industry Change, In 30 Seconds or Less

<i>Now inflation-adjusted!</i><p><i>US-based recordings. Data supplied by the Recording Industry Association of America (RIAA); animation created by Digital Music</i> …

Facebook Introduce Play Counts for Video Content

Facebook is increasing its focus on video content after it announced that it will introduce play counts which show how many times a specific video has been watched on the service. The feature is due to come to users this week, and is coupled with news that more auto-playing videos will appear in …

5 Tips for Off-the-Cuff Speaking

If it’s true that many people fear public speaking more than death, it’s equally true that businesspeople are condemned to a thousand small deaths in client pitches, in boardrooms, and on stage. And that death can turn slow and torturous when you are asked to speak unexpectedly with little or no …