Clare Trafankowska

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Infographic: How to measure the success of your videos

Good video is a big investment.<p>Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going …

Marketing

IAB Calls Blockchain 'Natural Fit' for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve …

TV’s Landscape Is Evolving, and Marketers Need to Adapt

Three years ago, our management team was debating how we should enter the television space. At the time, the majority of our revenue was in digital …

Televisions

Inside the Brotherhood of the Ad Blockers

Anyone who works in the $200 billion digital advertising industry should be scared of people like Mark Drobnak, because the ad blocker he uses is way …

Digital Advertising

Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard

Only 3% of brand marketers believe the Media Rating Council’s current standard for “video viewability” is reasonable, according to findings of a …

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases

On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently …

Machine Learning

Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, …

Marketing

It’s Time for Marketers to Start Thinking Like Media Companies

Much has been made of the fact that television ratings for this year’s Super Bowl, Oscars and Winter Olympics have decreased significantly compared …

Marketing

How Blockchain Will Disrupt the Future of Social Media Influencers

Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers?<p>Before we go any …

Public Relations

Your Strategic Plans Probably Aren’t Strategic, or Even Plans

It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” Done and dusted, they all head home. But <i>have</i> they produced a plan with a strategy?<p>At the start of my public seminars on strategic planning I ask attendees, who rank from board …

Management

An agenda for the talent-first CEO

In tumultuous times, a company’s talent is its most valuable and reliable asset. What does it take to lead an organization that truly unleashes its …

Management

What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

<i>“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Jeff Immelt, former CEO of General Electric</i><p>The second wave of digitization is set to disrupt all spheres of economic life. As venture capital investor Marc Andreesen …

State of Digital Advertising 2018: Adobe Analyzes 345B Emails, Website Visits, And Video Views

A comprehensive analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant.<p>The problem?<p>Most consumers completely disagree.<p>Adobe just released its 2018 State of Digital Advertising, based on a massive …

Digital Advertising

This Is Google's Best Shot to Get Into TV Advertising

Disney is looking for a new ad technology provider.<p>Google may dominate digital advertising, but there's still a $70 billion market for television ads …

Digital Advertising

For Gen Z, Gen Y, Movie Ads Prove The Big Draw

The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well.<p>In a recent Kantar …

Why Your Multichannel Approach Isn’t Working (And How to Fix It)

95 percent of marketers realize that multichannel strategies are important for targeting customers. It’s puzzling, then, that only 14 percent of them …

Nike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game

When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of …

To Find Meaning in Your Work, Change How You Think About It

A wonderful <i>New York Times</i> article from 2007 recounted the 20th annual “Operator’s Challenge” — aka the “Sludge Olympics” — a competition for New York sewage treatment workers. The participants compete to show skill in their work, and often do so with great passion. Emily Lloyd, the commissioner of …

New York City

Relying on Social Marketing? Give Outdoor Advertising Another Look

When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and …

Are You Building a 21st Century Brand?

When was the last time you truly learned something at a conference? You may hear an interesting fact or a tweetable soundbite every now and then, but …

CMO Today: Oscars Ads; More YouTube Brand Safety Concerns; The Rise of Location-Data-Grabbing Apps

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>Good morning. Anyone who has run their company’s social media pages has probably experienced that …

Advertising

This Is the Only Social App More Popular With Millennials Than Facebook (Hint: It's Not Snapchat)

This will be the go-to app for advertisers that want to reach younger Americans, especially as they ditch TV.<p><b>Facebook</b> (NASDAQ:FB) is having a problem …

Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof

Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely …

Marketing

A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign

<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>Today’s column is written by Philip Inghelbrecht,</i> …

Social platforms are most popular among 18- to 29-year-olds

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>Social platforms' efforts to lock in more users by building out capabilities that extend beyond their core competencies is paying …

Pew Research Center

How to tell when someone is talking BS about blockchain

Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the …

Interview / Dr Karen Nelson-Field

<i>Dr Karen Nelson-Field is professor of media innovation at the University of Adelaide and executive director of the Centre of Amplified Intelligence.</i> …

10 Actionable Copywriting Tips That Will Make Your Content Powerful

There are over 87 million blogs published on WordPress.com <i>every month.</i><p>If you want to stand out from the crowd, your content has to be powerful. It …

How to create your first mobile app?

Ideas for mobile apps have become extremely common among the average person. While ideas are plentiful, the ability to build and execute a launch is …

16 SEO Myths You Should Ignore Completely

SEO or Search Engine Optimization can be a tricky subject. The 16 SEO Myths You Should Ignore Completely infographic from My Biz Niche gives some …