Clare Hefferren

58 Flips | 12 Magazines | @ClareHefferren | Woman. Entrepreneur. Athlete. Host. Aunt. Find beauty in every day life. Commit to living a life to proudly look back at from your rocking chair.

25 Best Personal Finance Books for Your Summer Reading List

<i>By Laura Woods, Contributor</i><p>While you relax in the sun by the pool this summer, make the most of your free time by checking out 25 of the hottest, newest and best-selling personal finance books. Learn how to catapult yourself to success and better manage your funds so that you can have even more …

Enriching Brand Experiences: Insignia Worldwide Founder And CEO Gaurav Sinha

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>For an agency that started up only 12 years ago, Insignia Worldwide has certainly seen a lot of success in its lifetime, if its current client portfolio is anything to go by- the company today works with 93 …

5 Killer Instagram Marketing Strategies You Need to Know

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7 Steps To Enable A Creative Culture

Building a creative team – and nurturing the creativity of individuals — is an art and a science. Here in the SAP Design and Co-Innovation Center, we have made it our mission to foster creativity that sparks innovation. Here are seven practical steps to cultivate creativity in your</b> …

National Parks Road Trip: Utah

Travel<p>Discover the Road to Mighty: Zion > Bryce Canyon > Capitol Reef > Arches > Canyonlands<p><b>Gateway Airport:</b> McCarran International, Las Vegas<p>This multiday adventure on remote byways is a journey through the slickrock heart of the American West, linking Utah’s "Mighty Five" national parks—Zion, …

National Parks

The Colours To Try In 2015

Springtime for hipsters: photographer Mr Paul Octavious refocuses his Pantone Project on MR PORTER’s palette for the season<p>As the “great dress …

Transform Your B2B Lead Generation With Storytelling

<b>Go From BORING To ENGAGING</b> The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content …

Project Management Best Practices

I’ve been running web design, development and marketing projects for close to 20 years now and have seen my fair share of terrible situations where I …

5 Hacks for Brand Strategy Success in the Digital Age

Before we get started with today’s discussion on brand strategy, let’s first agree on a definition for a brand.<p>Actually, there’s a good deal of …

20 Legendary Day Hikes in the National Parks

Adventure<p>The greatest hikes in U.S. national parks aren't necessarily the longest. Here are 20 treks that get hikers into the best a park has to offer in just a day.

Yellowstone National Park

Which website builder is right for you?

Website builders — WordPress, Squarespace, Wix, and dozens of others — are popping up <i>everywhere</i>. Some of them claim they’ll let you build a site within minutes. Others claim they provide all the power of Photoshop plus native code <i>combined</i>.<p>Ultimately, these tools all attempt to achieve the same …

10 Best Marketing Books Of 2014

You’re talented, you have great ideas and you’re hard working, but you’re often unrecognized, misunderstood and taken for granted.<p>Whether it’s in …

The Best Tools & Resources For Your Content Promotion

<i>This article first appeared on Mention.</i><p>A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure …

5 Tips On How To Improve Your Content Marketing Strategy With Social Media

<i>This is a guest post by Tess Pajaron.</i><p>It leaves no room for doubt that social media can play a vital role in every content marketing strategy. Social …

How to spend $100 creating better Facebook ads

Social media has introduced a whole new world of advertising and marketing to real estate agents. But where should you start? Facebook is one of the …

The 3 Steps to Building a Winning Brand Strategy

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a</i> …

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

Content is not a fixed resource.<p>This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different …

How Small Businesses Should Be Using Social Media

As a small business owner, you are probably aware that social media is a must for every business today — particularly those without the benefit of a …

Big Marketing for Small and Midsize Businesses

<b>Try the Webadocious difference.</b> We are far superior to other digital marketing companies because we deliver an integrated approach to marketing where …

Marketing

20 Decor Ideas to Make Your Tiny Kitchen Feel Huge

You don’t have to have a state-of-the-art range and vast expanses of counter space to perfect your culinary skills, fellow homemakers. More counter space is at the top of everyone’s wish lists when it come to kitchens, but if you stick to the necessities, carefully choose your color palette and get …

Kitchens

How to maintain the entrepreneur mindset

What’s the greatest challenge to any entrepreneur? It’s not lack of funding, or customers or other business issues.<p>It’s maintaining the mindset of an …

Three great examples of high-performing visual content marketing

<b>In my last blog post I explored the reasons why content marketing with visuals leads to significant improvements in web and social engagement.</b><p>Now I …

12 Steps To Master Your Company's LinkedIn Page

<i>This post originally appeared on the Buffer Blog.</i><p>When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before.<p>I don’t think I’m …

9 Steps To Creating Successful Brand/Celebrity Partnerships

The right brand-celebrity partnership can be a very successful tool in building brand equity and establishing believable connections with consumers. On the other hand, the wrong partnership can be devastating to a brand. This is why it is so important to take the right steps to improve the …

5 tools for more effective PR campaigns

News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus public relations efforts on digital journalism …

2015 Trend Preview: The Pantone Colors That Will Define The Year Ahead

Get ahead of the curve.<p>A sneak peek at the hues that will be everywhere next year—get to know them now and you'll be ahead of the curve.

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's …

Get the Biggest SEO Bang for Your Content Marketing Buck

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and …

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>This story originally appeared on Help Scout<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> Most of today's …