Claire Adams

56 Flips | 8 Magazines | 8 Likes | 2 Followers | @ClaireAdams2016 | Keep up with Claire Adams on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Claire Adams”

The Psychology Of Shareable Content

Sharable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain …

Marketing

Six Tips for Creating a Winning Content Strategy

Congratulations are in order if you’re beginning your content strategy! You’ve made the first important step in developing thought leadership, …

Marketing

4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

Follow these steps to beat Amazon at its own game.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching …

How to Create a LinkedIn Post That 78% of Your Network Will Engage With

One month ago, I was helping my friend with his social media marketing. (He’s a digital agency owner.)“What social media channel is the most …

Marketing

Inside the 11 best advertising campaigns of the last year

Each year the The Gunn Report produces its list of the most successful advertising campaigns, along with insights into each campaign's strategy, media execution, and effectiveness. This year it singled out 11 campaigns among the best advertising of 2016.<p>The report identifies the most awarded …

Advertising

20 Habits of Highly Successful and Effective Leaders | Inc.com

About six months ago I wrote and article on the 20 Habits of Highly Unsuccessful Leaders which proved to be very popular, over half a million views and shares. Which got me wondering what do people want to know most. What to do, or what not to do when it comes to leading.<p>Both, I believe, are …

Leadership

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing …

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that …

25 Marketing Tools that Will Help You Double Your Users

When you have a business, a thing that separates youThe post 25 Marketing Tools that Will Help You Double Your Users appeared first on iamwire.

Infographics

12 Straight-from-the-Runway Hairstyles to Try in 2017

There comes a time in every It girl’s life where her tresses start to lose their luster and the meh factor takes over. Your haircare routine is #onfleek (duh), but your ‘do could use a little more oomph. As much as we love ’em, long layers, lobs and topknots get boring after a while. Luckily, we …

10 Creativity Quotes to Kick Off Your Year

<i>For many of us, 2017 was a doozy, but we here at Brit + Co are ready to hit refresh in 2018! Follow our Hit Refresh series through January for new ideas, hacks, and skills that will help you achieve (and maintain!) those New Year’s resolutions.</i><p>If accessing your creative side is one of your …

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I was a little kid, I remember, I was fascinated by the text copy on potato chip bags. Even at that age, I could …

10 Affordable Fashion Sites You Probably Haven't Heard Of Yet

For when you've got Zara and H&M fatigue.<p>We’ve all been there before: the sheer excitement over an inexpensive, on-trend find at Zara only to discover that a million other women have already scooped up the same exact item. When it comes to affordable fashion finds, the options can sometimes seem …

Clothing

Books That Will Change Your Life

What is your big idea?<p>Found it……..or still looking? That one idea can be the catalyst to a life imagined.<p>Just one glimmer of inspiration can …

Marketing

Things You Didn’t Know About Inbound Marketing

Alright, you had a great 2016 marketing your business onlineThe post Things You Didn’t Know About Inbound Marketing appeared first on iamwire.

Marketing

The Biggest B2B Marketing Trend You Need to Know Now | Inc.com

At the end of 2015, we knew the B2B marketing and sales industry would continue to go through a massive evolution in 2016. We knew the customer experience would be forever changed due to the rise of software tools and marketing technology (MarTech) solutions.<p>Now that 2017 is here, we know B2B …

Marketing

Biggest Content Marketing Trend Heading into 2017: Live Streaming

What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND “all content,” in so many more ways, via more …

Generation Z

The bad habits you should give up if you want to be successful

Sometimes, to become successful and to get closer to the person we know we can become, we don’t need to add more things to our lives—we need to give up on some of them.<p>There are certain things that are almost universal. These things, if you give them up, will help you become more successful (even …

Motivation

The Start-Up That Is Revolutionizing Museums | Inc.com

Did you grow up bored with museums too? Grown-ups talked about them like they were an adventure but they made them feel like history class for old people.<p>Times have changed!<p>An entrepreneur and his team have transformed museums into exciting, vigorous, personalized adventures where you meet people, …

Museums

Five Questions to Ask in an Interview That Will Reveal a Lot About the Company

You’ve heard it a zillion times: “Remember, you’re interviewing them just as much as they’re interviewing you. Ask your own (good) questions to get a …

Genius Low-Cost Storage Solutions from Japan

File this under “Why didn’t we know about this already?” Low-cost storage solutions from Japanese company Yamazaki. With a design that rivals Muji, …

Why Influencer Marketing Will Explode In 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.<p>But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in …

Public Relations

Mobile-first predictions for Asia Pacific in 2017

2016 was an eventful year for mobile in APAC. KPMG claims at least 90% of online shoppers in China used their smartphone at least once to make a …

Current Openings

About Food52<p>We’re Food52, a groundbreaking and award-winning kitchen and home brand. We support, connect and celebrate our community of cooks and …

How To Figure Out Precisely How Much To Spend On Online Marketing In 2017

“Put together an online marketing budget.” It seems like a simple enough task, but when you get right down to it, planning a marketing budget is definitely easier said than done.<p>If you’re like a lot of people, when you finally get around to working on your marketing budget, you might fumble through …

Marketing

No ad hominem, no ad Hitlerum: How to convince someone when facts fail

Why worldview threats undermine evidence<p>Have you ever noticed that when you present people with facts that are contrary to their deepest held beliefs they always change their minds? Me neither. In fact, people seem to double down on their beliefs in the teeth of overwhelming evidence against them. …

60 Email Marketing Strategies, Tips, and Examples

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has …

Marketing

31 Best Restaurants in New York City

If you can make it here (as a restaurant), you can make it anywhere.<p>New York, New York brings tourists in droves for its world-class museums, monuments, and theater. But have you taken a good look at our food scene lately? From fast-casual fried chicken to refined seafood temples and Caribbean from …

Ralph Lauren