Lia Lestari

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It’s time to act: Adopt new data strategies for better marketing

Actionable data is no longer rare and hard to gather; it's everywhere. And many brands don’t have a data-driven marketing strategy in place to keep …

5 Strategies To Be Successful Selling On Amazon In 2018

All the changes Amazon implemented in 2017 should serve as a wake-up call to brand executives. If you don’t have an Amazon strategy, you don’t have a …

6 Effective Business Strategies To Beat Top Competitors In Your Industry

Have you ever wondered why some brands needs to workThe post 6 Effective Business Strategies To Beat Top Competitors In Your Industry appeared first …

It’s Time to Embrace Performance Marketing, Not Programmatic

When digital marketers fall in love with a specific tactic, especially a new one, they begin overlooking traditional metrics. They get caught up in …

Marketing

Havas Creative CEO Paul Marobella Has The Brand Marketing Blueprint Of The Future

As technology, marketing and entertainment collide, streaming services like Apple Music and Spotify are redefining the music business, while brands like Red Bull and Beats by Dre offer case studies for leveraging multimedia storytelling to become staples within pop culture.<p>This growing convergence …

How Companies Can Fix Brand Perception Gaps

How a brand views itself and how it’s viewed by consumers may be starkly different, creating a perception gap that affects many businesses, according …

Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]

Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE …

SEO SWOT Analysis: Focus your efforts in areas that deliver results

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to …

How are Branding and Positioning related?

Graphic designers, business owners, marketing experts – everyone is aware of the importance of branding for the success of each startup.With all that …

Introducing: The NOMOS Glashütte At Work Collection

Any day we get a new watch from NOMOS Glashütte is a good day in my book – and today we’re actually getting 14 new watches from the German …

VIDEO – The Bulgari Octo Finissimo Trilogy Explained

For quite some decades, the concept behind ultra-thin watches was focussed almost exclusively on classic, elegant and sleek designs. However, Bulgari …

Found: Simplicity Is Key With These Watches from IWC, Omega and Zenith

We love complications, bold designs and precious metal cases. But every once in a while there’s something to be said about simplicity — about a watch …

Watches

The Limited Edition Vacheron Constantin Year Of The Dog

We’ve all heard that saying about dog years and the way to count them; nonetheless, those of us who have had or currently have a canine friend know …

6 ways highly emotionally intelligent people deal with anger

Most of us don't like confrontation — but it's a fact of life we can't run from forever. We have to assert ourselves, our boundaries and our needs — and others have to do the same with us.<p>There are a million terrible ways of expressing your frustration. Here's how to do so with better emotional …

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model …

Customer Experience

Update Your Online Marketing Strategy with These 10 Tips - Small Business Trends

You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those …

Why, What and How of an Audience First Marketing Strategy and Segmentation

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not …

4 Simple Steps to Creating an Effective Content Marketing Strategy

Step one is knowing your audience.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing …

Marketing

Review – Dissecting the Laurent Ferrier Montre Ecole in Steel to Understand the Meaning of Haute-Horlogerie

This article first started its life as a classical review, as we like to do here, on Monochrome. However, as I was drawing it in my mind, I quickly …

Here’s what it’s like to be in a relationship with someone with Borderline Personality Disorder

<b>One of the main criteria of diagnosing Borderline Personality Disorder (BPD) is difficulty maintaining relationships.</b><p>If you’re not familiar with BPD, …

Introducing the Sputnik from Gruman Watches

In today’s arena of off-the-shelf designs, standing out can be a challenge for a new watch company. And it’s a challenge that up-and-comer Gruman …

N E W M o d e l - Breitling for Bentley GT Dark Sapphire

N E W M o d e l - Breitling for Bentley GT Dark Sapphire<p>Thu, 14 September 2017 10:22<p><b>Limited Edition of 500 Pieces</b><p>Pays tribute to the new Bentley …

Chopard’s new L.U.C Heritage Grand Cru is a Classic Treat

Shaped like a barrel, yet without those wonderful aromas, Chopard’s new L.U.C Heritage Grand Cru watch is as unusual as it is interesting. Showing …

Material Breach: The New Zenith Defy Lab Reinvents the Oscillator to Improve on Accuracy

Zenith breaks mechanical-timekeeping performance barriers with a radically different oscillator system.<p>“This is the most accurate mechanical watch …

Watches

Breitling's Avenger Watch Is The Highest Mark Of Precision

Since 1884, Swiss watch marque Breitling has crafted fine timepieces, many of them to function alongside aeronautical endeavours. Take its 1962 …

Zenith reveals ‘most precise mechanical watch ever made’ thanks to new oscillator | Style Magazine | South China Morning Post

Zenith is rewriting the rules of the humble oscillator. The often-overlooked watch brand housed within the LVMH watch division is expected to create …

Watches

Zenith’s New Escapement Defies Convention

The Defy Lab’s single piece of vibrating silicon replaces the traditional balance and hairspring.<p>Zenith today debuts the Defy Lab, a 42mm watch with an entirely new movement, ZO 342, utilizing a new 15-hertz Zenith oscillator that breaks away from the basic balance and hairspring escapement designs …

TAG Heuer

Bremont Supermarine Type 300 Wristwatch

Reading time: about 1 minute.<p>British<br>• Design<br>• Watches<p>The Supermarine Type 300 by Bremont is a British automatic wristwatch designed to be a …

Watches

New Watch Mechanism Upends 342-Year-Old Tech

Mechanical timepieces have used balance springs since they were invented in the 17th century. Finally, there's something new.<p>In the year 1675, astronomer Christiann Huygens invented a mechanism for measuring time using a combination of springs and balances. The invention was called a balance …

A. Lange & Söhne - 1815 Chronograph Watch - Ape to Gentleman

A. Lange & Söhne has revealed a new version of the 1815 Chronograph with the stopwatch function as an extension of their 1815 watch family.<p>The …