Chuck Frey

12 Flips | 1 Magazine | @ChuckFrey2016 | Keep up with Chuck Frey on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chuck Frey”

The Content Marketing MVP (Minimum Viable Plan)

<b>Free bonus</b>: A full content marketing plan template is available at the end of this post.<p>When I was hired to handle marketing at our startup, I was …

9 Problems With Content Audits (And How To Solve Them)

Content strategists, brace yourselves! I’m about to make content auditing a whole lot easier for you. But before I do, please allow me to be brutally …

Google Analytics

5 Ways to Give Your Content Strategy a Boost

No matter how closely you stick to this year’s marketing goals and objectives, if the tides aren’t turning in your favor, it’s time for a change. …

Why Good Enough Content Isn't Good Enough

Content marketing has a common phenomenon I like to call the 'good enough' mentality. This mentality is sabotaging content campaigns for thousands of businesses.<p>When you create a brand, it's usually a one-time process that carries with it enormous consequences and enormous results. Naturally, you …

How Facebook’s New Ads Make a Compelling Case for Content Marketing

A few years ago <i>Business Insider</i> famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click …

Michael Kors

Tone up your B2B Content Strategy: 5 Exercises to do Today | LinkedIn Marketing Solutions Blog

<i>Editor's Note: This post was contributed by Jada Cash, Content Strategist & Sr. Copywriter at LoSasso Integrated Marketing in Chicago, Ill. Whether</i> …

Marketing

When You've Built an Audience You'll Know What Product to Sell

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book <i>Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences</i> …

Using Email Effectively in Your Content Marketing

Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, …

The Secrets to Amazing Blog Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large portion of their budget to content marketing, according to the Content Marketing Institute.<p>But spending money will not …

How Do You Measure Content Marketing Effectiveness?

Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are …

Marketing

Content Marketing vs. Native Advertising: What’s a Better Value?

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could …

Marketing

Marketers In Search of Intelligent Content

I've just returned from the Intelligent Content Conference in Las Vegas. And while the slot machines left me a little poorer, the insights I took …

Marketing