Christopher Cieply

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It’s Time for Brands to Start Learning How to Grow Again

It’s been a difficult month for WPP and the advertising holding companies. And as goes the advertising industry, so goes the economy, so you could …

How Marketers Can Connect With Technology-Distracted Millennial Shoppers

When Millennials switch between devices 27 times an hour, how do you keep their attention?<p>Using ads and marketing tactics to capture the attention of millennial consumers can be trickier than many realize. It's true that many of the people in this demographic use the internet and have multiple …

Discover Untapped Talent and Find Fresh Branding Ideas

Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ditch your stale branding, it's time to shake things up. This episode is dedicated to helping …

Entrepreneurship

Your Employees Are Your Brand’s Best Ambassadors

Finding advocates as a business is not always easy. We all want our brands to be the word on the street, but more often than not, people do not want …

Amazon and Goggle fight crucial battle over voice recognition

The retail giant has a threatening lead over its rival with the Echo and Alexa, as questions remain over how the search engine can turn voice technology into revenue<p>Amazon and Google always thrive in the fourth quarter as people get out their wallets for Christmas. Both companies – or in Google’s …

Google Home

Still Don't Believe In Influencer Marketing? Amazon Just Showed Us The Future

Content, content, buy here.<p>Many people don't know that behind Amazon's brilliant marketplace is an army of affiliate links from websites all over the world. It is a key pillar in how they drive traffic and sales.<p>If you don't know what an affiliate link is, it's a link that tracks where the traffic …