Christopher Salvatory

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The Next Billion-Dollar Startups 2017

Every year for the past three, Forbes has gone looking for 25 young U.S. companies with a strong shot at reaching a valuation of $1 billion or more. Last year’s list included hot companies like the crowdfunding site GoFundMe, online retailer Boxed and innovative home seller OpenDoor. This year, …

Venture Capital

The Stock Market Is a Bubble and the Economy Is a Disaster, Top Expert Warns

Here's some fodder for you bears out there.<p>Peter Schiff, CEO of Euro Pacific Capital, told TheStreet the "[Janet] Yellen put" in the markets could …

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

Mystified by SEO? It all makes sense once you understand how Google sees it.<p>What happens in an internet minute? One year ago. The answer would have been 2.4 million searches on Google performed per minute. Yes. Per minute. This year, 3.5 million per minute. Considering that there are 1,440 minutes …

Creating Your 2018 Marketing Budget [Guide]

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask …

Marketing

How to Turn Your Leads Into Customers: 5 Steps You Need to Know

Everything you need to know to create a sales funnel that converts like crazy.<p>Your ultimate goal is to increase sales, and grow your business, right? It doesn't matter if you're a startup founder, app developer, entrepreneur, or ecommerce website owner. There's one secret weapon that can skyrocket …

Marketing

How to Start a Blog and Make Money Online

Starting a blog isn't hard. Generating traffic and making a profit is.<p>Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money online or generate a passive income? Clearly, you're not alone. …

B2B marketers must begin thinking of influencers as being outside of the C-suite

B2B marketers must ramp up their focus outside of the C-suite and look towards the in-demand marketing personas or influencers if they hope to …

Five essentials to help beat your competitors at SEO

Mastering search engines is a key part of driving sales online and even a basic understanding of what makes a website appear at the top of Google can be game changing.<p>Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it …

AdWords

The 5 Most Common SEO Myths

There many misconceptions about search engine optimization that you should learn.<p>I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their business. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve …

5 Things to Remember While Launching Your First Startup

This column is authored by Rajesh Kumar Bihani, marketing manager at PeopleThe post 5 Things to Remember While Launching Your First Startup appeared …

Small Business

How To Use Instagram Analytics To Create A Better Customer Experience

Whether they are B2B or B2C companies, one thing the top brands have in common is that they create an unforgettable customer experience by executing well even in the smallest interactions.<p>Instagram has over 700 million monthly active users, and the best brands are flocking to the platform to create …

Marketing

How to master the startup skills you don't learn in school

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>Got a million dollar idea but no way to make it …

How Can You Tell Someone Has True Leadership Skills? Look for This 1 Rare Sign

Chip Bergh, chief executive of Levi Strauss & Co., shares some great insights on his leadership style. But one trait really stands out.<p>Ever been in an important meeting where a topic on the agenda causes tension that you can cut with a knife? Instead of colleagues speaking up to solve an issue, you …

Leadership

The Brutal Truth About Getting Funding When You’re an Entrepreneur

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

3 tools to keep your content strategy going strong

“Our social media presence is a critical part of how we promote our practice,” says Jonathan Rosenfeld, personal injury attorney and founder of Rosenfeld Injury Lawyers. “By monitoring the issues our target market is talking about; we are able to offer our professional advice when and where it’s …

Marketing

How Much Should I Save for Retirement?

Not sure how much to set aside for retirement? Here are the factors that need to go into the equation -- and a calculator that can help you crunch …

Retirement

Why Hollywood’s writers are on the verge of a strike — and what it could mean for the industry

The Writers Guild of America is readying to begin a strike as early as May 2. Here’s what’s at stake.<p>When we talk about movies and TV, we usually fixate on actors and directors — but without writers, the whole ship goes down. And once again, Hollywood’s writers are on the verge of a strike, which, …

Consciousness

Report: Google will add an ad blocker to all versions of Chrome Web browser | Ars Technica

The owner of the Web's biggest advertising platform is building an ad blocker?<p><i>The Wall Street Journal</i> just dropped a shocker of a report: Google, the …

How to Be a Master Communicator

There are more ways to communicate with employees than ever. Make sure you know how to use them all.<p>Entrepreneurs need to communicate with investors, marketers, employees, influencers, programmers, customers and investors, among other people. All of these individuals have their own form of …

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.<p>YouTube is …

Trends

10 things you need to know in markets April 3

A visitor to St. James's Park takes a selfie while lying amongst daffodils, in London, Britain March 31, 2017. Reuters/Peter Nicholls<p>Good morning! Here's what you need to know in markets on Monday.<p><b>President Trump has warned that he is willing to tackle the North Korean nuclear threat on his own.</b> …

Markets

The 10 most valuable brands in the world

Just like last year, technology brands dominated the top 10.<p>The ranking is based on interviews with more than 3 million consumers plus data on the financial and business performance of each company, using data from Bloomberg and Kantar Worldpanel.<p>These are the top 10 most valuable brands in the …

Advertising

Sorry, America, but everything you’ve heard about lonely, unhappy single people is wrong

Some people treat being single like a bad smell that won’t go away. They think it’s a recipe for a lifetime of misery. And were a person to be so …

10 Signs You're A Terrible Leader

Every business owner or CEO has a learning curve when taking on a leadership position. Being the head honcho isn’t easy, and leadership skills aren’t always innate—it can take time to grow into the position.<p>Unfortunately, there are times when a manager or boss is simply a bad leader. Maybe they had …

Self-help

How to Become the Most Persuasive Person in the Room

Use your influence to lead others in a positive direction.<p>Let's be honest, it takes more than knowledge, position, and popularity at work to convince people to see things your way. It takes the power of persuasion.<p>If you want to succeed, you have to be able to persuade and influence others. It …

Self-improvement

You’ll Be Tracking Conversion, Generating Reports & Understanding Your Site’s Audience Before You Know It

Google Analytics is the best tool on the Web for understanding your audience and driving sales--it's only a matter of learning the ropes. Whether …

To Be an Exceptional Boss, Here Are 11 Things You Must Give Your Employees

No, the list doesn't include great pay and benefits. (Shouldn't those be a given?) Great bosses go much further.<p>Think about a boss you truly respected. Think about a leader you truly admired. Think about a leader you not only loved to work for, but <i>with</i>.<p>What sets that person apart from every other …

Positive Thinking

32 brilliant questions to ask at the end of every job interview

You should be assessing the employer just as much as they're assessing you, because you both need to walk away convinced that the job would be a great fit.<p>So when the tables are turned and the interviewer asks, "Do you have any questions for me?" take advantage of this opportunity. It's the best …

Employment

Learn About the Elements of Basic Plot for Beginning Writers

Basic Plot for the Beginning Writers<p>Updated October 23, 2017<p>If, like many people, you labor under the idea that for "real" writers, plot comes …

Creative Writing