Christina Hopkins

22 Added | 3 Magazines | 42 Following | @ChristinaHo1b7p | Keep up with Christina Hopkins on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Christina Hopkins”

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and …

Advertising Industry

Infographic: A guide to content mastery

Content is king—but how can you make yours reign supreme?Standing out in the oversaturated content landscape doesn’t happen over night. You must …

Public Relations

Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age …

Public Relations

Why Facebook Messenger Will Dominate 2018

When Facebook released Messenger in 2011, most people weren’t aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: …

Chatbots

Steve Jobs was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

Customers

The Surprising Way to Be More Effective at Storytelling | Inc.com

By now, most of us are familiar with "the irresistible power of storytelling as a business tool" (as <i>Harvard Business Review</i> describes it) to get people's attention, involve them emotionally and help them remember the content you're trying to convey.<p>But you may not know that the traditional way we …

Star Wars

5 Ways to Scale Your Business Using Landing Page Software

Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations …

Small Business

Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to …

HootSuite

Best Practices for Advertising on Instagram

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers …

Marketing

How to Develop a Facebook Strategy If You're Not a Social Media Pro | Inc.com

You've got a Facebook business page. You occasionally post, though maybe not often. You know you could be doing more, but aren't sure where to start.<p>Even with Facebook's big News Feed algorithm update announcement, non-social-media pros can still develop a strategy that connects with customers and …

Marketing

Startup Marketing: Your Ultimate Strategy For Incredible Growth

Disclosure: We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our …

Marketing

Spend Less Time Creating Content and Get Better Results With This 1 Expert Strategy | Inc.com

Without the creation of consistent content, effectively positioning your brand in the marketplace is even more difficult than it is already. Yet, by spending too much time on content, you risk losing precious hours to spend running the thing your content exists for: your business.<p>After learning and …

Infographics

23 Plant-Based Ways To Eat Protein If You're Cutting Back On Meat

No meat? NBD.

12 Online Marketing Tactics You Should Be Using in 2018 | Inc.com

The internet has changed business marketing forever, allowing companies to reach a large group of potential customers with a relatively small amount of money. But with so many platforms available, it can be challenging to decide where to allocate your own marketing spend.<p>To make things easier, …

Marketing

10 Social Media Tools You Need in 2018 | Inc.com

Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the feedback was extremely positive. The biggest request I received was for more social media tools to help companies really take advantage of the medium.<p>And it's no wonder. Just three years ago, …

Marketing

9 Thorough Guides That Will Teach You the Basics of SEO | Inc.com

If you want to get discovered online, you're going to have to learn SEO basics. Fortunately, there are plenty of resources available that will help you do just that.<p>Some of them are offered by the most prominent names in digital marketing. These guides are not listed in any particular order, they …

Social Media Marketing

3 Easy Ways to Create Instagram Ads

Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads. #1: Promote an Instagram Post …

AdWords

What is the best time to post social media?

When and how often<i></i> you post can often be as important as <i>what</i> you post.Of course, great content will shine through no matter when you post it, but …

Public Relations

8 Top Social Media Scheduling Tools for 2018 & Beyond

Marketers need all the shortcuts they can get.And that’s exactly why social media scheduling tools are so valuable.When coming up with your social …

Marketing

10 social media tricks you didn't know about

Struggling to make your social media posts stand out from the crowd? Did your Tweets and statuses once funnel big numbers towards your site's landing …

Google Analytics