At least once a month an ambitious and hard-working person in their 20s asks me, “Should I get an MBA?” I earned my MBA from Stanford’s Graduate School of Business in 2000, and since 2007 I’ve been an
A recent study demonstrated that we can successfully predict which messages will go viral and which will not. This study showed that the ideas that are destined to spread have a characteristic signature
Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen. That stark change is apparent in a new
Google has updated its terms of service to reflect its email scanning practices that are carried out to provide users with customized search results and tailored advertising, as Reuters first spotted.
A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and I have never forgotten it.
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.
According to renowned AT&T Bell Telephone Laboratories statistician John Tukey, “data may not contain the answer. The coordination of some data and an aching desire for an answer will not ensure that reasonable
Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between
Social, mobile, real-time, cloud, geo-loco, ephemeral, wearable, AR, makers, sharing economy, beacons, IoT, second screen. Walk into any coffee shop in San Francisco and you’ll hear one or more of these
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Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″ Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012