Christiana Lycan

118 Flips | 12 Magazines | @ChristianaLycan | Keep up with Christiana Lycan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Christiana Lycan”

Google

20 Inspiring Vision Statement Examples (2017 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can …

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Product Overview

CEOs: It’s Time to Get Off the Social Media Sidelines

This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — …

24 beautifully-designed web dashboards that data geeks will love

<b>We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a</b> …

Should You Get an MBA?

At least once a month an ambitious and hard-working person in their 20s asks me, “Should I get an MBA?” I earned my MBA from Stanford’s Graduate School of Business in 2000, and since 2007 I’ve been an Instructor and an internal coach back at the GSB, helping hundreds of students develop their …

Which Messages Go Viral and Which Ones Don’t

A recent study demonstrated that we can successfully predict which messages will go viral and which will not. This study showed that the ideas that are destined to spread have a characteristic signature at their origin — that is, quite literally, within the brain of the sender. These messages …

NewsWhip on Twitter: "Social networking is moving from the desktop to mobile in a big way, reports the @WSJ: http://t.co/eNJRY4Sz1W"

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Online Ad Revenues Blow Past Broadcast TV, Thanks To Mobile And Video

Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.<p>That stark change is apparent in a new report that says for the first time, Internet ad revenues have passed those of broadcast TV. Not …

Google Updates Terms Of Service To Reflect Email Scanning Practices

Google has updated its terms of service to reflect its email scanning practices that are carried out to provide users with customized search results and tailored advertising, as Reuters first spotted.<p>In the latest version of its terms of service, Google adds a paragraph explaining that email …

A View To A Thrill: Why Marketers Need To Get Visual, Fast

A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and I have never forgotten it. That <i>something</i> had to do with the way we need to look at our screens – our PC, smartphone and …

Why Is Facebook Blue? The Science Behind Colors In Marketing

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the</i> …

Five Key Properties of Interactive Data Visualization

According to renowned AT&T Bell Telephone Laboratories statistician John Tukey, “data may not contain the answer. The coordination of some data and an aching desire for an answer will not ensure that a reasonable one can be extracted from a given body of data.” While Tukey (1915-2000) is correct in …

Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units

Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose between one of these two formats for their ads. Today, however, the company is launching a new ad unit …

Digital disruption is forcing businesses to change how business is done

Social, mobile, real-time, cloud, geo-loco, ephemeral, wearable, AR, makers, sharing economy, beacons, IoT, second screen.<p>Walk into any coffee shop in San Francisco and you’ll hear one or more of these buzzwords voiced more than you’ll hear “please,” “thank you,” or “you’re welcome.” But that’s …

Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long

After surveying viewer engagement with online video and video ads, data provider Adroit Digital found 56 percent of all its survey participants are …

The Rise of the Chief Marketing Technologist

Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″<p>Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing …

Online Marketing News - Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate

<b>The Marketing Industry According to Google Autocomplete –</b> As you can see in the image above, Google has it’s ideas about what content marketing …

3 Social Media Marketing Takeaways From Gallup's Study

Understanding the key factors in your consumers’ purchasing decisions is invaluable information for marketers. Without it you’d simply be taking a …

Public Relations

How to Plan Your Tweets

<b>“The top time to Tweet is XYZ.”</b><p>We’ve all heard this. Whether you’re Tweeting in the morning, the afternoon, or the evening, you’re doing it …

16 Tools Every Social Media Manager Should Use

<i>This post was originally published on Feb 4, 2014, and updated on Dec 2015.</i>Smart businesses know that social media is a power to be reckoned with: …

How to Split Test Facebook Posts and Facebook Ads

Shares 6K<p>Do you use split testing?<p>Did you know you can split test both your Facebook Page posts and your Facebook ads?<p>Split testing (also known as <i>A/B</i> …

SEO Basics: Content Marketing Success Tips

In the content marketing world, there is a lot of talk about SEO, and for good reason. As Lee Odden recently explained:<p>“<i>Think of SEO this way: If a</i> …

Digital ad spending to reach record level in 2014, report says

Digital ad spending will reach $140 billion this year, accounting for more than 25 percent of the global total for the first time, according to a new report from researcher eMarketer.<p>Mobile ads will make up $33 billion of the total digital ad-spending, or about 24 percent. Mobile is the major …

Capita

Adweek

Social Media is Lost Without a Social Compass

Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, <i>The Ethical</i> …