Chris Patch

6 Flips | 1 Magazine | 3 Likes | @ChrisPatch2014 | Keep up with Chris Patch on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Patch”

The No. 1 Secret of Email Marketing

Email marketing isn't a one-shot event. It's a process aimed at creating a conversation that will eventually lead to a meeting with a prospect.<p>Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don't have a clue about how it works.<p>With that in …

Marketing

Lead Like Benioff: 5 Surprising Strategies for Out-Of-The-Ballpark Success

Market domination and Wall Street success are the metrics a company’s investors will honor, but I was surprised to learn about the highest motivations that drive renowned Salesforce CEO Marc Benioff. They are not what most observers may have suspected, but clearly they’re producing remarkable …

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

“Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP and principal analyst at Forrester.<p>Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”<p>So: What works?<p>Not Facebook or Twitter.<p>The crux of …

10 Marketing Hacks You Can Do Before the End of the Year

Marketing needn't be a big-ticket hassle. Here are some quick fixes that can have a huge positive effect on sales.<p>Many entrepreneurs wrongly believe that a marketing plan requires weeks or even months of brainstorming, analysis, and implementation. Not so, says Mark Satterfield, author of <i>The One</i> …

5 Steps for Making a B2B Blog Run Smoothly

<i>Sean Work is the Inbound Marketing Director at KISSmetrics.com. This post originally appeared on the Mention blog.</i><p>A highly trafficked business blog is a godsend. It’s a marketing channel entirely within your control. If you look at your other online marketing options, they aren’t as appealing.<p>For …

Your Guide to Marketing an Online Business

Online marketing has become the only real option for reaching the right target market for many businesses. Following is a simple guide to help you figure out where to spend your valuable time and resources to get the word out about your business and to start driving sales and revenue.<p>The promise of …