Christopher J. Obudho

12 Flips | 1 Magazine | 5 Likes | 1 Follower | @ChrisObudho | Is the pen mightier than the sword? Hmmm...

Study shows the value of copy editing

Updated 03/03/15 9:43 am<p>Contibuting writer; Director of the Engaging News Project at the University of Texas at Austin<p>Consider the following …

How to Effectively Brand Yourself -- Regardless of Your Budget

A brand isn't something only large, well-known companies have. It is a necessity for any person or business -- from freelancers to international e-commerce sites -- to establish themselves as an authority in their industry.<p>A brand is not just a logo; it's a reputation. It's a way to attract and …

Living The Freelance Life: An Interview With Business Writer Rebecca Hobson

Rebecca Hobson managed restaurants in Paris and New Zealand, worked in TV advertising, and did public relations for a Rolling Stone before she was …

6 Tips To Avoid and Fix Bad Writing

by Kellie McGannWhen I write, some of the most common feedback I get, besides my ridiculous comma usage, is that much of the writing sounds <i>awkward.</i> …

How to Teach Yourself SEO in 30 Days

Learn the basics of SEO in 30 days -- covering everything from on-page SEO to keyword research to measuring success.

Marketing

How to Improve Your Business Writing

You probably write on the job all the time: proposals to clients, memos to senior executives, a constant flow of emails to colleagues. But how can you ensure that your writing is as clear and effective as possible? How do you make your communications stand out?<p><b>What the Experts Say</b> <br>Overworked …

Editorial Services Explained: How the Industry Thinks About Editing, and How You Should Think About It Too

This summer I listened in on an editorial panel at a writers' conference where I'd been invited to speak. The room was packed with aspiring authors who wanted answers to their editorial questions. There were only four panelists, but ten minutes in, I started to feel the discomfort of the audience …

7 Writing Resources We Can’t Live Without

Here at Scribewise we talk a lot about content strategy, how to run a newsroom, how to develop ideas, how to plan editorial calendars and the …

Writing

Using Luntz’s Words That Work to Ignite Your Web Copy

“It’s not what you say, it’s what people hear.”Frank Luntz is a fairly controversial figure.He’s a Republican pollster who has made his career out of …

7 Tips for Awesome Direct Mail Copy That Sells

Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websites that engage the reader and lead them seamlessly over onto a contact form or online purchase.<p>However, writing effective copy is somewhat of an …

10 free stock image sites every copywriter should know about

A list of go-to places for free stock images, compiled by Thomas McCallum.