Chris Lee

17 Flips | 2 Magazines | 2 Likes | 27 Following | @ChrisLee34fr | Keep up with Chris Lee on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Lee”

PR tips and tricks to grow your business profile – from the experts

In our recent PR Masterclass Q&A our expert panel was quizzed on the likes of how to promote a business on a limited budget, responding to negative customer feedback, and using social media effectively.<p>The first question came from the owner of an accommodation company for tourists in Istanbul who …

Public Relations

The PR Secrets to a Successful Soft Launch

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: Where's the PR line between a soft launch and a launch?</b><p><b>A:</b> Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test. Before putting your official stake in …

Timing Is Everything In PR: Five Essential Questions To Ask

The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. The notion “timing is everything” is a proverb relevant to many aspects of business, but it is particularly pertinent to public relations in terms of securing excellent media coverage. However, timing …

Public Relations

Six Things Most Businesses Don't Understand About PR

In this day and age, businesses need to become more savvy about communicating their story to their audience in a manner that goes above and beyond selling their products and services. Rather than trying to get a customer to buy, it’s more important to develop a relationship with them so they come …

Public Relations

What Apple And Starbucks Taught Me About Building A Brand

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company’s second golden age.<p>When we see an energetic advertisement from Apple that inspires our sense of adventure, or exchange hellos with a Starbucks barista in a way that feels like we’re …

8 Classic Novels Reduced To Their Punctuation

What can you tell about Moby Dick and other literary masterpieces after you’ve stripped out all the words?<p>What’s a novel without its words? Just punctuation. But when you take those lines of commas, periods, exclamation points, and quotes, then arrange them in a big spiral, you can still tell …

Schumer/Rogen ’16: Bud Light Is Bringing a New Party to the Super Bowl

There is nothing more top of mind in America in 2016 than the question of which smoldering tire fire…um <i>candidate</i>…will be our next president. So to reinforce the new tagline Bud Light is officially kicking off during the upcoming Super Bowl 50–goodbye “Up For Whatever,” hello “Raise One to Right …

3 Rules Of App Design, According To Yahoo’s Marissa Mayer

The ex-Googler and current Yahoo CEO spells out three rules anyone can use to make an app better.<p>A new book about embattled Yahoo CEO Marissa Mayer reveals her three rules of great app design. Written by Nicholas Carlson, <i>Marissa Mayer and the Fight to Save Yahoo!</i> details everything from Mayer’s …

Great Idea: Mood Boards For Smells

If you say something smells like “tobacco,” it can elicit any manner of sense memory–maybe that tobacco was a fine hand-rolled cigar, or maybe it was the stench of cigarettes on your clothing when you woke up hungover from a bar.<p>For Haus Interior’s candle collection, the boutique interior design …

The Best And Worst Branding Of 2014

Plus: The year’s top essays and stories on branding<p>Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great …

The 18 Best Infographics Of 2014

2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs.<p>You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional …

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Beyond the Logo: Crafting a Brand Identity | Courtney Eliseo

<b>Develop a visual identity. Be instantly recognizable.</b><p>Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo …

Lost in Translation: Words with incredible meanings

Language

Book News: The Future Of The Public Library May Lie In The Coffee Shop

<i>The daily lowdown on books, publishing and the occasional author behaving badly.</i><p>For a public library to expect to survive today, it must begin to take crucial cues from coffee shops. At least, that's the key recommendation offered by a much-anticipated report on British public libraries, which is …

The 20 Best Ads Of 2014

Our picks of the best in brand creativity from 2014.<p>Like pretty much every year before it, 2014 saw humanity soar to new heights (The comet landing! <i>True Detective</i>!) and commit acts that made us weep for our future (Uber’s management style!).<p>And so it was in advertising–a fantastic year, and a …

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How The Simpsons changed TV

As the ground-breaking series turns 25, Stephen Dowling reflects on the revolutionary style of comedy its writers introduced.<p>What do The Flintstones, Monty Python's Flying Circus, The Brady Bunch and Sgt Pepper's Lonely Hearts Club Band all have in common? And for that matter horror classic …

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