Chris Christis

15 Flips | 1 Magazine | @ChrisChristis |

The Content Corner: Government as API

Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, …

Email marketing guide: Understanding permission marketing

You might be wondering why any of this matters to you as a marketer, and why you can’t just send email campaigns to anybody you want to.<p>It’s a fair …

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.<p>If they haven't already, many marketers will soon see …

Facebook Cuts Brands' Reach Once Again

Facebook is becoming even more pay-to-play for brands.<p>Facebook announced Friday afternoon that it would begin curtailing the reach of brands' unpaid, …

Digital Service Standard

Understand user needs. Research to develop a deep knowledge of the users and their context for the service.<p>Establish a sustainable multidisciplinary …

How to make users scroll down your page | Conversion Rate Experts

<b>In split tests, long pages often beat shorter pages</b>. But for a long page to be effective, readers must be <i>aware</i> that it’s long. If users don’t …

Visual Design

Web Metrics 101 – What DO all these Terms Mean?

Advertisement<p>While there are many web analytics tools Free Traffic Analytics Tools you Should Know About Free Traffic Analytics Tools you Should Know …

The Revolution Will Be Curated: Here's What That Means for PR

Are you a good pool player? And what does the game have to do with PR?<p>Pool pros don't just sink the shot in front of them. They consider the playing …

Public Relations

How Red Bull Takes Content Marketing to the Extreme

<i>James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and</i> …

10 tips for mapping the customer journey

Focus on the customer when choosing your digital direction<p>Want to get a handle on your digital directions? Think customer journeys. How often have …

Customer Experience

gateway to the Australian Public Service

Government jobs. Get inspired. Get rewarded.<p>The Australian Public Service (APS) is the place to realise your potential. APS employees can fill a wide …

UX is not a process.

“User experience is such a nebulous term.”<p>– Aarron Walter, The UX Reader<p>As a newbie to user experience (UX) design, one question bugs me the most:</b> …