Chloe West

127 Flips | 1 Magazine | 2 Followers | @ChloeWest5rn3 | Keep up with Chloe West on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chloe West”

Why Children Are Abandoning Baseball

Major League Baseball is strong, but the casual young player is vanishing, threatening the sport’s future<p>Newburgh, N.Y.<p>The ball fields at Delano-Hitch Park were covered in snow when Jim Wilson launched a campaign to keep them in use. As president of the City of Newburgh Little League, he had seen …

Baseball

All Eyes (and iPhones) on Cara Delevingne

A star of Instagram and the fashion world, British supermodel Cara Delevingne hopes that a string of upcoming film roles—including this summer’s ‘Paper Towns’—will jump-start a successful career in Hollywood<p>THE NAME CARA DELEVINGNE may not yet be a household one, but for the 11.8 million people who …

EA’s Mobile-Gaming Chief Steps Down

The head of Electronic Arts’s mobile-games division is leaving the company after a 20-year stint. Frank Gibeau managed EA’s portfolio of mobile franchises, including “The Simpsons: Tapped Out,” “Plants vs. Zombies,” and “The Sims,” in addition to overseeing the development of new mobile …

eBay Preps Amazon Prime Competitor

By<p>Greg Bensinger<p>Greg Bensinger<p>The Wall Street Journal<p>Biography<p>@GregBensinger<p>Google+<p>Greg.Bensinger@wsj.com<p>Amazon’s Prime shipping program has not only spawned a generation of loyal buyers, but, more recently, imitators.<p>The latest to jump into the mix is eBay, which is testing a Prime-like program in …

eCommerce

Google Wants YouTube Viewers to Shop While They Watch

By<p>Alistair Barr<p>Alistair Barr<p>The Wall Street Journal<p>Biography<p>@alistairmbarr<p>alistair.barr@wsj.com<p>YouTube is the monster of online video, but has yet to generate big profits for Google. Thursday, the Internet giant launched a new effort to change that.<p>Google added shopping elements to YouTube’s …

Advertising

At Zappos, Banishing the Bosses Brings Confusion

After quirky retailer adopted no-titles ‘self-management’ system, more than 200 workers decided it wasn’t for them<p>Brironni Alex was so good at answering telephone calls and emails from customers at Zappos.com Inc. that the company promoted her to customer-service manager.<p>But when the online …

Customer Service

How CBS’ Supergirl Trailer Became a Viral Sensation

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we …

Advertising Industry

What NBC Needs to Do to Remain the No. 1 Network

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends …

TV

Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand …

eCommerce

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after …

Advertising Industry

Why Matthew Weiner Ended Mad Men With ‘the Best Ad Ever Made’

"I did think, why not end the show with the greatest commercial ever made?"<p>After three days of silence, that was Mad Men creator Matthew Weiner's …

TV

Glamour.com Is Finding Readers by Focusing on Verticals

Glamour.com Is Finding Readers by Focusing on Dedicated Verticals<p>Two have launched so far: Lipstick, a beauty site, and Smitten, an online …

Relationships

UTA Fires Back at CAA's Lawsuit Over Alleged 'Lawless, Midnight Raid'

“Despite what CAA would like to believe, its front doors are not a one-way turnstile,” UTA says in legal filing<p>UTA officially responded to CAA’s …

Cat Burned In House Fire Offers Support, Snuggles To Other Animals At Veterinary Hospital

Russell the cat has spent the last year and a half at a North Carolina veterinary clinic recovering from a fire that burned his face and body, made him lose the tips of his ears, and destroyed his family's house.<p>As he's been getting better, Russell's also been snuggling up with lots of new pals as …

Pinterest doubles down on making money, rolls out video ads

Pinterest may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much.<p>To help change that, the social network …

Social Media

Pedialyte Is Targeting Hungover Adults

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Advertising Industry

Pinterest’s Plans To Build Its International Playbook

On April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d wanted for a while.<p>Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run …

Social Media