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You can now bump up your bids for mobile app ads in real time

The competition among mobile advertisers is heating up, and adtech companies are creating new kinds of ads to take advantage of it. One of the ideas being borrowed from desktop advertising is in-app header bidding, which is a way to get multiple ad networks to bid in real time to be the provider of …

Apps

Top 25 Social Media Tools For Marketers

With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.<p>Social platforms like Facebook, Twitter, Instagram and Snapchat …

Social Media

Marketing Tips for Livestreaming on Social Media [Infographic]

"Livestreaming" was a big buzzword in 2017, and it's not going away in 2018. Marketers who haven't explored this medium yet may want to take a look …

What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what's been going on …

Marketing

Website Mistakes That Can Sabotage Your SEO and How To Fix Them

With so much competition on the web these days, it’s important to know SEO when you get started. But, if your website is built on or around any of …

Digital Marketing

How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to …

SEO

Pyramid Schemes Are Targeting Snapchat's Mostly Teen Users

Screenshots circulating on the platform may be giving some users a run for their money.<p>Most people understand the basics of pyramid schemes: participants recruit new investors, ad infinitum, but since there aren’t an infinite number of people willing to join, eventually, someone will lose out. When …

Social Media

DEUTSCHE BANK: Correlation between bitcoin and Wall Street's 'Fear Index' is increasing 'dramatically'

LONDON - There's a growing relationship between the price of bitcoin and the VIX, the volatility index colloquially known as Wall Street's "Fear Index," according to analysts at Deutsche Bank.<p>Writing in a note circulated to clients on Friday, Deutsche Bank global financial strategist Masao Muraki, …

Stock Markets