Chino Inocencio

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Marketers: We Don't Understand Our Tech Stack

Many advertisers are clueless about the media technology they're using to power much of their digital-media buying.<p>That's according to a recent study …

THE POINT-OF-SALE APP MARKETPLACES REPORT: How payments firms are upgrading their service offerings to meet evolving merchant demands

<i>This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.</i><p>In an increasingly digitized world, brick-and-mortar retailers are facing immense pressure to understand and …

FinTech

Impeach Trump Campaign Comes To Times Square

Billionaire Tom Steyer who has been funding a TV campaign encouraging Americans to sign a petition to impeach President Donald Trump, added …

Most emotional Christmas advert of 2017? WWF tugs on heart strings with powerful footage revealing elephant's loss after attack by poachers

Animal charity WWF is in the running for the most emotional Christmas advert of 2017 after it released its Just Like Us advert.<p>Featuring a herd of …

4 Tools to Create Custom Instagram and Snapchat Visuals

Is hiring a professional designer not an option for you? Are you looking for tools to help you create engaging visuals? In this article, you’ll …

Social Media

Campaign Tracks Heart 'Numbers'

The American Heart Association, American Stroke Association and American Medical Association are introducing a new public service campaign to raise …

30 Festive Christmas Ads That Will Really Get You in the Holiday Spirit

‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing …

Facebook tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent this year significantly invested in the format. It enabling 360 livestreaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn't …

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …

Social Media

McDonald's launches Christmas advert which sees little girl get her carrot for Rudolph from the drive-thru

Fast food giant McDonald's has premiered its Christmas advert last week featuring a little girl and her carrot stick.<p>The story begins as a little …

Ditch The Bunker Mentality: Email Works Better With Other Channels

Are you one of those email specialists who barely knows what the person in the next office is doing? Don’t be a prisoner of your silo — reach out. A …

One to Watch in 2018: Augmented Commerce

At the<p>start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, …

Ranked: The top 20 most authentic brands in the US

Amazon is the most authentic brand in the United States, according to a report from communications agency Cohn & Wolfe.<p>The company took the top honors in the "2017 Authentic Brands" study, followed by PayPal and Burt's Bees. The study is part of the agency's annual global consumer survey on the …

Los Angeles

3 Social Media Marketing Changes You Need to Watch in 2018

How will social media evolve in 2018? 3 changes that your business must focus on.<p>Wonder what's ahead for social media in 2018? Or what factors matter most to your business? The answers might surprise you.<p>There's a shift in how you use social media, but that wind of change is going to reenergize …

4 Way-Too-Early Email Market Trends To Watch In 2018

In the spirit of the extremely early Black Friday offers I’ve received over the last few weeks, I am happy to offer my way-too-early take on the …

Marketing

Best Science Fiction and Fantasy of 2017 (pg. 1)

"Once upon a time there was a piece of biotech that grew and grew until it had its own apartment": an odd, atmospheric, and decidedly dark fable for …