Cheryl Masters

53 Flips | 5 Magazines | 9 Following | 29 Followers | @CherylMasters | Keep up with Cheryl Masters on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cheryl Masters”

A Foolproof Guide to Raising Capital for Startups

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This past week I started teaching a course about strategy and the CEO to 40 MBA students at Babson College in Wellesley, Mass. One of our topics was the CEO's role in creating shareholder value.<p>We tackled the question for …

Startups

Need Clients? The 5 Best Ways to Market Your Consulting Business

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.</i><p><i>In Start Your Own Consulting Business, the staff at Entrepreneur Press and writer</i> …

Small Business

7 Steps to Find Meaning in Your Work

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At a certain point, we become what we do. We want our jobs and lives to fit us as well as custom-tailored clothing. It seems more and more the secret to great success and happiness is finding purpose and working with …

Leadership

The Ultimate Networking Cheat Sheet

Often, the hardest part of networking is getting started. Here's a manageable way to change your perspective and begin building fruitful relationships in the next 30 days.<p>You have one month to land financing. Or recruit a mission-critical hire. Or find a new position. Whatever the deadline, you …

Relationships

2 Questions That Should Drive Your Recruiting

If you're a CEO trying to recruit a high performance management team, you need to figure out your most valuable role, and recruit to enable it.<p>“Although virtually all leaders espouse the value of building a strong management team,” noted John Beeson on Portfolio.com, “the ‘levers’ they apply to do …

Recruitment

How to Network Like You Really Mean It

Stop treating your schmoozing like a business card collection contest. Start over with a new goal: quality always trumps quantity.<p>On my desk is a decorative box that's full to the top with business cards. I've collected them at casual encounters, ASJA conferences, and speaking engagements over the …

sales

5 Insights From Social Entrepreneurs On How Business Can Lift People Out Of Poverty

Business can be a huge driver of change around the world, but it has to be the right kind of business, run the right way.<p>How do you profitably sell to a customer who earns less than $2 per day?<p>It is probably the most daunting business question in the world. As well as the most important, because …

Google Analytics Workshop: 5 Crucial Customizations To Boost Your E-Commerce Sales

If you’re not using Google Analytics to its full potential to manage your online business, you might be missing out on a whole world of data potential.<p>An e-commerce site is an excellent way of generating revenue with minimum physical effort–but that doesn’t mean it can thrive on its own. Tools like …

Analytics

This Edible Blob Is A Water Bottle Without The Plastic

Inspired by techniques from molecular gastronomy, the Ooho is a magical way to have your bottled water and eat it, too. Just maybe bring a towel.<p>One way to stop the ever-growing pile of plastic water bottles in landfills? Make a bottle people can eat.<p>Inspired by techniques from molecular …

Self-Imposed Deadlines Don’t Stop Procrastination. Here’s What Might.

A “soft” deadline could help, but better yet to find something meaningful in the task.<p>Mark Twain advised people never to put off until tomorrow what they can put off until the day after, and a lot of us listen. Estimates suggest that 15% to 20% of all people are chronic procrastinators, and that …

Procrastination

17 million reasons to raise the minimum wage

I have 17 million reasons for wanting to increase the minimum wage. Yes, 17 million—the number of children whose lives would be a little more secure …

Income Inequality

Seeking Funding? Be Aware of These 5 Details.

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is a common misconception that securing a round of funding means success. In reality, a round of funding is a stepping stone down a long path -- like a tool to an equation, far from the end result.<p>If you’re one of the few …

Venture Capital

5 Ways Social-Media Marketers Get Their Message Heard

5 min read<p>This story originally appeared on Visual.ly<p>With 73 percent of adults who have access to the Internet using social-networking sites, it’s not surprising that 86 percent of marketers say social media is important for their business. But social media moves at lightning speed: content posted …

Social Media

Pinterest Ads Are Coming and They're Going to Be Expensive

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Poor Pinterest. The social network often seems like Facebook and Twitter's overlooked little sister. While they dominate the news cycle with flashy high-profile IPOs, equally flashy offices, and gossip-y tales (not to mention a …

Social Media

Did Google Kill Social-Media Marketing?

4 min read<p>This story originally appeared on PR Daily<p>Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.<p>As a part of Google, Wildfire’s aim …

Social Media

Getting Fickle Consumers to Buy Into Your Brand

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.<p>Gone are the days when big brands depended on generational loyalty – "my mom …

Howard Schultz

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ready to get started with content marketing? Although the process might sound daunting, there’s really no need to reinvent the wheel. Instead, take a page out of the playbooks of the following five industry-leading content …

Marketing

6 Insights From Tony Robbins That Will Change Your Sales Game

3 min read<p>This story originally appeared on Salesforce<p>When it comes to helping people improve their lives there is nobody in the game with stronger credentials than Tony Robbins. The “Michael Jordan” of thought leaders, Tony has affected millions of people around the world through his performance …

Self-improvement

Don't Wait for Motivation. Do This Instead.

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Franz Kafka is considered one of the most creative and influential writers of the 20th century, but he actually spent most of his time working as a lawyer for the Workers Accident Insurance Institute. How did Kafka produce such …

Pulitzer Prize

6 Secret Weapons of Shy Entrepreneurs

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a misconception that all entrepreneurs are extroverts — boisterous or bubbly personalities who are always the life of the party. But they’re not. And even those who are extroverted can be shy.<p>There is a distinction. …

Entrepreneurship

5 Social Media Tricks to Boost Your Business

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media offers diverse benefits for business owners. The evolution of different social media platforms such as Twitter, Facebook and LinkedIn means that you need to be aware of general as well as channel-specific hacks to …

Social Media

Bootstrapping Your Way to Success With These 9 Tips

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if you want to start a company, but don’t yet have funding or aren’t sure you want to share ownership. Is it possible to start a successful company without investors -- no angel, venture capitalist or seed funding? Of …

Small Business

How to Hire Someone Aligned With the Company's Mission

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s the question that every company seems to be asking: How do you find and keep top talent?<p>One of the biggest mistakes made by growing companies is rushing to hire someone without making certain that he or she is the right …

Employee Engagement

The 5 Simple Website Add-Ons That Could Help Boost Revenue

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Traffic is the most important component of any website-monetization strategy, according to online-learning platform Udemy. You likely spend quite a bit of time and resources to draw traffic to your website. Are you doing …

Marketing

What Kind Of Score Would Your Business Get On Sales and Marketing?

Small business sales and marketing software company Infusionsoft has a new free tool called the Small Business Sales and Marketing Scorecard. It’s …

Crowdfunding and Peer-to-Peer Lending: Financing Your Biz Endeavors

As an entrepreneur or aspiring small business owner, you know that financing can often be one of your biggest challenges. If you’ve explored grants …

Indix Raises Additional $8.5M From Avalon, Nexus To Build World’s Largest Product Database For Brands

Indix, a big data startup building an index for over 1 billion consumer products in the world, is raising $8.5 million in Series A-1 funding from Avalon Ventures and Nexus Venture partners to achieve that goal.<p>Indix is among a growing breed of startups that are helping consumer brands tackle the …

Bitcoin Gets Another Boost As Circle Internet Raises $17 Million

After a stormy few weeks, the ship of bitcoin seems like it’s beginning to right itself.<p>Regulators are beginning to refine their thinking around the currency, and new startups based on the cryptocurrency keep raising money. The latest of these is Circle Internet Financial, which has raised $17 …

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

On November 24th, 2011, more than $52 million was spent on Cyber Monday. According to IBM’s Smarter Commerce division, the 2012 Cyber Monday was the …