ChengYing Chung

73 Added | 1 Magazine | 15 Likes | 1 Following | @ChengYingChung | A digital marketer in Malaysia.

Twitter shares surge on report of Google talks

Salesforce

Google, Disney, or Salesforce? Twitter could take many forms depending on new owner

Companies including Salesforce.com Inc, Walt Disney Co and Alphabet Inc's Google have shown interest in Twitter, which is working with investment banks to evaluate its options, according to people familiar with the matter.<p>With Salesforce.com, Twitter might turn its focus to customer service …

Media Industry

6 Digital Marketing Stats That Caught Our Eye This Week

Check out these six digital marketing stats that grabbed our attention this week.<p><b>1. Insta-shoppers are a thing</b><br>Retailers are spending <b>52 percent</b> of …

Marketing

Bigger Google Search Ads Coming To Your Mobile Screen

More, bigger and bolder ads are coming to your smartphone screen, courtesy of Google.<p>The main subsidiary of Alphabet announced several new kinds of ads at a press briefing May 24 at a gathering of key advertisers and partners in San Francisco. The company made the moves as it said more than half of …

AdWords

Apple is changing the App Store to include subscriptions and search ads

Ahead of WWDC 2016, Apple is changing how the App Store works, introducing new paid-subscription options for apps as well as paid search ads.<p>First …

Google allows you to book reservations for dinner, order food from Google Search- Technology News, Firstpost

Opinion: Search Ads in the App Store introduce multiple new ways for developers to compete

Since iOS 10’s first beta hit last week, testers have been seeing signs of Apple’s Search Ads in the App Store. Officially announced a week earlier, Search Ads were marketed as being a way to help customers “discover or reengage” with an application. Something I wondered immediately after the …

Google aims to stop terrifying you when you search medical symptoms

Even if you're not a hypochondriac by nature, jumping on Google to do some research when you have a mysterious headache or cough has been enough to …

Google launches AdSense Labs, first options are showing fewer ads and adding mobile inline ads

Google today announced the launch of AdSense Labs, a new part of AdSense where users can explore experimental features for the website advertising system.<p>Google has populated the new section of AdSense, which is under the Optimization tab, with two features to start — although in some cases certain …

Asking Dr. Google for Medical Advice Just Got Easier

Googling a medical issue can feel like falling down an endless black hole of links. But soon, it's going to get a little more straightforward. Over the next few days, Google's app is rolling out a new feature that shows you potential conditions and treatments when you type a physical symptom into …

Google Expanded Text Ads: 10 things you need to know

<b>Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?</b>Expanded Text Ads were one of several huge …

AdWords

7 Big Trends That Are Shaping the Future of Digital Advertising

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores …

Digital Advertising

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team …

Advertising Industry

Ads Coming to Google Image Search

Google Image Search is a treasure trove of memes, nostalgia, and wackiness, but Google sees it as an untapped opportunity to help you do some online shopping.<p>Google informed its ad partners on Monday that shopping ads are coming to Image Search. So when a person looks up images of, say, a sofa, …

5 Big Changes Coming to AdWords: Everything You Need to Know

For a few years now Google has been making big announcements in the spring, and they've usually revolved around mobile - in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then …

AdWords

Free Version of Google Data Studio 360 Launched

Earlier this year, Google announced the launch of a new premium, enterprise-class data visualization and reporting platform — Data Studio 360 — as …

How Will Machine Learning Change the State of Digital Marketing?

If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing.<p>Just as SEO, …

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video …

AdTech

Get ready to start seeing ads in Google Image search

The search engine is launching its shopping ads on Images in mobile, so you'll start seeing a line of sponsored items when you search for a product.<p>Google will also give you the option of sorting products by features like color, type — for example, couch versus recliner if you're looking for sofas …

Image Search

Google bans ads for payday loans

New guidelines going into effect in July will block ads for questionable loans that require quick repayment or super-high interest rates.<p>Google announced Wednesday that it's banning ads for payday loans and other related products with crazy-high interest rates starting July 13.<p>"We will no longer …

AdWords

Reach of Social Networks by age group [#ChartoftheDay]

Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous FacebookWhen you're debating which networks to give …

Digital Marketing

How to Add a Services Section to Your Facebook Page

Are you a service-based business? Want to market your services through Facebook? The Services section on Facebook allows professional service …

Social Media

China search engine Baidu ordered to revamp its ad results

BEIJING — One week after launching an investigation into the advertising practices of Internet giant Baidu Inc., authorities ordered the company to …

Baidu

Twitter’s Tailored Audiences Program Gets More Targeted

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced …

Advertising Industry

Coming Soon: Marketing Targeted Only at You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The future of marketing is intensely personal -- marketing targeted not just to you, but to where you are and about what you’re doing right this very moment.<p>Walking by a coffee shop? Your phone will buzz with a promotional code for a free …

Marketing

The loyalty funnel: 3 KPIs for measuring customer retention

How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains …

This is what Instagram's new business profile looks like

Earlier this year, Instagram confirmed that it was developing business profiles — a la Facebook Brand Pages. Recently, we managed to snag a peek at just what these new offerings look on iOS thanks to Later.com reporter Taylor Loren.<p>The new profiles remain largely the same short of three notable …

Google seems to be preparing to migrate Search Console to new URLs

Google seems to be preparing to migrate Google Search Console from /webmasters to /search-console URLs. This is about a year after Google rebranded …

SEO
AdWords