ChengYing Chung

A digital marketer in Malaysia.

Flips

Google opens the AMP fire hose
searchengineland.com - Barb Palser
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from …
Twitter shares surge on report of Google talks
USA TODAY
Google, Disney, or Salesforce? Twitter could take many forms depending on new owner
Business Insider - Liana B. Baker
Companies including Salesforce.com Inc, Walt Disney Co and Alphabet Inc's Google have shown interest in Twitter, which is working with investment banks to evaluate its options, according to people familiar
6 Digital Marketing Stats That Caught Our Eye This Week
Adweek - By Christopher Heine
Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of …
Bigger Google Search Ads Coming To Your Mobile Screen
Forbes - Robert Hof
More, bigger and bolder ads are coming to your smartphone screen, courtesy of Google. The main subsidiary of Alphabet announced several new kinds of ads at a press briefing May 24 at a gathering of key
Apple is changing the App Store to include subscriptions and search ads
Mashable - Christina Warren
Ahead of WWDC 2016, Apple is changing how the App Store works, introducing new paid-subscription options for apps as well as paid search ads. First up, Apple says it's committed to improving its app review
Google allows you to book reservations for dinner, order food from Google Search- Technology News, Firstpost
Firstpost - hidden Aug 10, 2016 12:22 PM IST
Technology giant Google India has announced a new feature in its Search app that will let users order lunch, dinner as well as book a table at their …
Opinion: Search Ads in the App Store introduce multiple new ways for developers to compete
9to5Mac - Greg Barbosa
Since iOS 10’s first beta hit last week, testers have been seeing signs of Apple’s Search Ads in the App Store. Officially announced a week earlier, Search Ads were marketed as being a way to help customers
Google aims to stop terrifying you when you search medical symptoms
nzherald.co.nz - Ariana Eunjung Cha
Even if you're not a hypochondriac by nature, jumping on Google to do some research when you have a mysterious headache or cough has been enough to …
Google launches AdSense Labs, first options are showing fewer ads and adding mobile inline ads
VentureBeat - Jordan Novet
Google today announced the launch of AdSense Labs, a new part of AdSense where users can explore experimental features for the website advertising system. Google has populated the new section of AdSense,
Asking Dr. Google for Medical Advice Just Got Easier
Glamour - by Suzannah Weiss
Googling a medical issue can feel like falling down an endless black hole of links. But soon, it's going to get a little more straightforward. Over the next few days, Google's app is rolling out a new
Google Expanded Text Ads: 10 things you need to know
searchenginewatch.com - Larry Kim
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?Expanded Text Ads were one of several huge …
7 Big Trends That Are Shaping the Future of Digital Advertising
Adweek - By Lauren Johnson
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores …
In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic
Adweek - By Kirk McDonald
I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team …
Ads Coming to Google Image Search
FOX Business - Don Reisinger
Google Image Search is a treasure trove of memes, nostalgia, and wackiness, but Google sees it as an untapped opportunity to help you do some online shopping. Google informed its ad partners on Monday
5 Big Changes Coming to AdWords: Everything You Need to Know
HuffPost - Larry Kim
For a few years now Google has been making big announcements in the spring, and they've usually revolved around mobile - in 2013, there was the announcement of Enhanced Campaigns, which did away with old
Free Version of Google Data Studio 360 Launched
smallbiztrends.com - by Paul Chaney In Technology Trends 0
Earlier this year, Google announced the launch of a new premium, enterprise-class data visualization and reporting platform — Data Studio 360 — as …
How Will Machine Learning Change the State of Digital Marketing?
skyword.com - Jonathan Crowl
If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, …
Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail
Adweek - By Marty Swant
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video …
Get ready to start seeing ads in Google Image search
Business Insider - Jillian D'Onfro
The search engine is launching its shopping ads on Images in mobile, so you'll start seeing a line of sponsored items when you search for a product. Google will also give you the option of sorting products
Google bans ads for payday loans
CNET - by Dan Ackerman
New guidelines going into effect in July will block ads for questionable loans that require quick repayment or super-high interest rates.
Reach of Social Networks by age group [#ChartoftheDay]
smartinsights.com - Robert Allen
Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous FacebookWhen you're debating which networks to give …
How to Add a Services Section to Your Facebook Page
socialmediaexaminer.com - Kristi Hines
Are you a service-based business? Want to market your services through Facebook? The Services section on Facebook allows professional service …
China search engine Baidu ordered to revamp its ad results
MarketWatch - By Alyssa Abkowitz and Josh Chin
BEIJING — One week after launching an investigation into the advertising practices of Internet giant Baidu Inc., authorities ordered the company to …
Twitter’s Tailored Audiences Program Gets More Targeted
Adweek - By Garett Sloane
Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced …
Coming Soon: Marketing Targeted Only at You
Entrepreneur - Derek Newton
Opinions expressed by Entrepreneur contributors are their own. The future of marketing is intensely personal -- marketing targeted not just to you, but to where you are and about what you’re doing right
The loyalty funnel: 3 KPIs for measuring customer retention
marketingland.com
How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains …
This is what Instagram's new business profile looks like
TNW - Bryan Clark
Earlier this year, Instagram confirmed that it was developing business profiles — a la Facebook Brand Pages. Recently, we managed to snag a peek at just what these new offerings look on iOS thanks to reporter
Google seems to be preparing to migrate Search Console to new URLs
searchengineland.com - Barry Schwartz
A year after rebranding Google Webmaster Tools to Google Search Console, they now begin testing changing the URLs from /webmasters to /search-console.
Google Shopping ads so hot right now: the meteoric rise of PLAs
searchengineland.com - Andy Taylor
Columnist Andy Taylor explores the growth of Product Listing Ads in Google and discusses how search advertisers can take advantage of this trend.