Charlie Seymour Jr

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The Challenges of Emotion vs. Data-Driven Marketing

<i>Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog.</i><p>For a job title that barely existed three years ago, the role of a data scientist …

LinkedIn Begins Showing Which Actions Led to Profile Views

LinkedIn is giving users better information about which actions on the business-focused social network encourage people to look at their profile page.<p>Under the “Who’s Viewed Your Profile” section, LinkedIn has added a new area on the right-hand side listing notable actions the user has taken over a …

There's Now An 'Instagram For Doctors'

It could be sending a photo to a doctor who isn't in the hospital at the moment or to a physician's assistant to give them background for a later checkup.<p>"One of the things I do as an ICU doctor is I connect with my colleagues keeping people up to date around the patients we care for together," …

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing.<p><b>The reason:</b> Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."<p>To …

5 Behavioral Economics Principles Marketers Can't Afford to Ignore

<i>This is a contributed article by my colleague, Mukul Patki. Mukul has 10+ years of experience in Analytics and is one of</i> <b>Aryng</b><i>‘s instructor.</i><p>————————————-<p>Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or …

5 Social Media Trends Within Healthcare in 2014

Every year, social media increasingly integrates with almost every aspect of daily life. According to the Pew Research Center, 73 percent of adults online use some form of social media. So it's not surprising that social media is beginning to work its way into the healthcare arena.<p>A report by the …

How To Complain To Airlines On Twitter (And What You're Doing Wrong)

Check out any report on the most hated companies in America and the airlines will be among the top contenders. It’s an impossible business in which to make people happy — there’s always a thunderstorm, a coup, a broken jet bridge to disrupt service, and whether or not it’s the fault of the airline, …

Inside What Your Brain Requires To Process New Information

A new study suggests the next time you learn something new, take a few minutes, grab a coffee, and let things percolate.<p>It’s no secret that mental downtime can help your career–a little distance can help you gain perspective and perhaps even solve a problem once you switch focus. But a new study …

Why No One’s Reading Your Marketing Content

There’s been plenty written about how to create smart digital marketing content. But less attention gets paid to what happens after you click “publish” and whether your videos, infographics, social media posts, and other pieces of content are actually reaching the right people. According to …

How we form habits, change existing ones

About 40 percent of people's daily activities are performed each day in almost the same situations, studies show. Habits emerge through associative …

40- to 50-year-olds cost more to reach than millenials — and other mobile advertising surprises

<i>This sponsored post is produced in association with Ampush.</i><p>Many marketers believe the most valuable demographic on Facebook are millenials between 20 and 30. After all, they’re the most common users.<br>But a recent Mobile Advertising Trends Report flies against this. The most expensive targets from a …

Here's An Exciting New Clue About Why Some People Stay Sharp As They Age

As it turns out, some older people may be able to learn certain things just as well as younger people by harnessing the power of a part of the brain that young, healthy people typically don't use in the same way.<p>The brain can be thought of as having two major components: gray matter and white …

5 Social Media Hacks Every Marketer Should Know

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of …

The 10 Most Profitable Industries According To Big Data

Forget what you may have previously heard about the most profitable industries, because big data analytics has a new answer.<p>The most profitable sector in the United States is electrical equipment manufacturing, according to Powerlytics, a big data analytics company that offers financial insights …

25 LinkedIn Facts and Statistics You Need to Share

Attending business networking events for me has often been a waste of time.<p>It feels like speed dating without a happy ending. Too many people with …

Why You're Underestimating the Potential of Smartwatches | Inc.com

When Apple lifted the curtains on the iPad back in 2010, the mistake that many critics made was that they weren't thinking big enough. Almost immediately, the tablet was relegated to the status of a bulkier, less useful iPhone. It's hard to imagine now, but for a moment, the iPad was the …

Smartwatches

Half of All Doctors Use This Social Network You've Never Heard of | Inc.com

Getting any cohort of people to adopt a new social network is hard, let alone doctors, ultra-busy professionals in an industry that is commonly criticized as tech-averse and resistant to change.<p>Yet Doximity has managed to sign up more than 400,000 U.S. physicians, about half of those in the …

Crowdsourcing

Disruptive innovation in technology solutions

<b>Microsoft Enterprise</b><p>You’re a digital leader disrupting your industry. We have the insights, business solutions, and partners to help.<p>Featured …

How Call Centers Use Behavioral Economics to Sway Customers

Next time you’re on the phone with a call center, listen carefully to what the rep says. Chances are you’ll hear your name several times, hear a tone of empathy, maybe an “I’m sorry.” It would be nice to think the rep really cares — but of course she’s probably just following a script. That can be …

This Insurance Company Pays People to Stay Fit

Oscar Insurance bills itself as a "new kind of health insurance company," one that uses a combination of technology and transparency to bring the …

Mark Zuckerberg: Facebook is 'thinking about' a dislike button

Facebook is considering ways users can express their feelings beyond the Like button, CEO Mark Zuckerberg said during a Q&A at the company's …

5 Secrets to Take Your Content to the Next Level | Inc.com

Content is king in today's online marketing world with new search engine algorithms that promote websites with well-written quality content over others. However, with 91 percent of marketers investing in content marketing, you may be struggling with ways to help your content stand out from their …

Marketing

How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Vision Critical’s recently published study, <i>From Social to Sale</i> provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing against participation in Twitter, …

Facebook officially kills organic reach for brands, making all your Page "Likes" useless

November 17, 2014<p>Share this content:<p>You can stop trying to get those Page likes now.<p>Over the weekend, Facebook finally announced what most marketers …

Welcome to the future of advertising, where the word digital is redundant

We obsess over the digital world in advertising and yet it means nothing. What if we stopped thinking of channels because everything was digital? What if we stopped caring about the pipe, but thought about the context and message?<p>Is there a more profound word in marketing than digital? We’ve …

A Little Used Technique To Grow Twitter Followers Fast

Twitter is a tool.<p>If you think it is going to save your marketing job, make the planet move sideways or transform your love life then you are very …

Three Ways Leaders Can Listen with More Empathy

Study after study has shown that listening is critical to leadership effectiveness. So, why are so few leaders good at it?<p>Too often, leaders seek to take command, direct conversations, talk too much, or worry about what they will say next in defense or rebuttal. Additionally, leaders can react …

5 social trends you can expect to see in 2015

Advertisement<p>5 Comments<p>Credit: Robert Churchill/Thinkstock<p>As we lay 2014 to rest, we’re topping our hats to some of the social media crazes that came …

Social Media

The Twitter 10 Commandments | Inc.com

So you've decided to open a Twitter account for your business in 2015. Good for you. As they say, better late than never.<p>Twitter can be a remarkable outlet for getting important information about you and your company out into the world. It can accomplish everything from establishing you as a …

Customer Service

Here’s How Chat Apps Are Becoming As Important As Social Media For Brands

A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives.<p>Former Beatle Sir Paul McCartney released …